#Portada15: Day 2 – All the pics & videos!

The 9th Annual Hispanic Advertising & Media Conference took place on September 17 at the Yotel New York.We would like to thank you all for being part of the event one more time.Here are all the pics from day 2:   The 10th Annual Hispanic Advertising and Media Conference will take place on Sept. 21 and 22, […]

NASCAR’s Daniel Suárez says that the Time is Ripe for Succesful Latino Race Car Drivers

NASCAR XFINITY Series driver Daniel Suarez’s, appearance was one of the highlights of the first day of #Portada15, Portada’s Annual Conference that gathered hundredss of top brand, media, PR and advertising executives in New York City’s Yotel. The complexion of NASCAR is changing and Hispanic drivers like NASCAR XFINITY Series Daniel Suárez are leading the ethnic diversification […]

#Portada15: Sport Property Sponsorship Boom and MLS Viewership Increase highlighted by Top Marketers

The first day of #Portada15 put together top Marketers, Media Executives and Influencers in Sports Marketing. The first session discussed Sports Properties. Brian Cristiano, CEO, Bold Worldwide opened the panel by saying that the amount of dollars invested in sports sponsorships has increased by 40% between 2010 and 2014 to approximately US $15 billion a […]

Your 7 Multicultural Marketing Priorities for the Rest of the Year

Have all your Multicultural Marketing and Media 2015 New Year’s resolutions been met so far? What needs to happen in the last 4 months of 2015 to round out the year in a great way and get ready for 2016? As we prepare for #Portada15 next Wednesday and Thursday it is a good moment to take stock. Most of these priorities will be explored by brand, agency and media leaders at Portada’s Annual Conference.

Nestlé USA’s Priscila Stanton: ” For La Lechera and NIDO our Target is the Hispanic Mom”

Priscilla Stanton, Senior Marketing Manager, International Brands at Nestlé USA, was a key player in the just announced partnership between Nestle and BabyCenter. Stanton is going to be a speaker at a is going to be a speaker at a panel on the all-important Latina Millennial at our upcoming #Portada15 Conference. We conducted an interview with Stanton ahead of our annual event.

Nestlé Nido Partners with BabyCenter® for Campaign Aimed to Bicultural Hispanic Moms

What:Pregnancy and parenting web BabyCenter®, owned by Johnson&Johnson, has partnered with  Nestlé NIDO, the early childhood powdered milk brand, to introduce the nutritional drink product to bicultural Hispanic moms in the United States. Why it matters: Priscila Stanton, Marketing Manager, Nestlé NIDO will be one of the key speakers at #Portada15 on Sept. 16 and 17 […]

MillerCoors’ Gustavo Aguirre: “More than 50% of Our Marketing Budget is Sports Related”

Gustavo Aguirre, Associate Brand Manager at Coors Light, will be one of the major brand marketers speaking at our upcoming #Portada15 Conference in New York City on Sept. 16 (Sports Marketing Forum: Check out the agenda!)  and 17 (9th Annual Conference: Check out the agenda). We interviewed Aguirre, who among other interesting things tells us that more than 50% of Coors Light marketing budget efforts are sports related.

#Portada15 Awards: Xavier Turpin, Fabian Castro, Trisha Ranes, Javier Delgado or Julian King: Who do you vote for?

Awards in 8 different categories are up for grabs. Vote now! One of the most coveted categories is the Top Marketer to Hispanic Audiences, with major nominees such as Xavier Turpin, Multicultural Marketing Director Dunkin’ Brands, Julian King, SVP Marketing & Corporate Development, Xoom, Javier Delgado, Marketing Director, Walmart, Alejandro Juarez, Director of Communications and Education – UnitedHealthcare Latino Health Solutions, Trisha Ranes, Sr Marketing Manager, H&R Block and Fabian Castro all running! Check out the nominees and then vote!

#Portada15: H&R Block, DirecTV, BigLots, Wells Fargo, Heineken, Rosetta Stone, AFM, Sprint, Identity, MEC… The list gets longer and longer….

#Portada15 is shaping up as the one Multicultural Marketing and Media event to go to in 2015!.  The list of major Brand Marketing and Agency Stars participating at #Portada15: the Hispanic Sports Marketing Forum (Sept. 16) and the 9th Annual Hispanic Advertising and Media Conference (Sept. 17) is getting longer and longer. Check out the amazing Speaker Roster our Editorial Team has already been able to assemble.


GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.

Mar-Tech Roundup: Alexa, Cortana virtual assistants team up to battle Apple, Google

Mar-Tech Roundup: Alexa, Cortana virtual assistants team up to battle Apple, Google

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.