#Portada15

#Portada15: Day 2 – All the pics & videos!

The 9th Annual Hispanic Advertising & Media Conference took place on September 17 at the Yotel New York.We would like to thank you all for being part of the event one more time.Here are all the pics from day 2:   The 10th Annual Hispanic Advertising and Media Conference will take place on Sept. 21 and 22, […]


NASCAR’s Daniel Suárez says that the Time is Ripe for Succesful Latino Race Car Drivers

NASCAR XFINITY Series driver Daniel Suarez’s, appearance was one of the highlights of the first day of #Portada15, Portada’s Annual Conference that gathered hundredss of top brand, media, PR and advertising executives in New York City’s Yotel. The complexion of NASCAR is changing and Hispanic drivers like NASCAR XFINITY Series Daniel Suárez are leading the ethnic diversification […]


#Portada15: Day 1 in Pics!

#Portada 15 kicked off yesterday with the Hispanic Sports Marketing Forum  at Yotel New York, in New York city. Below, all the pictures: #Portada16 will take place on Sept. 21 and 22, 2016.  


Your 7 Multicultural Marketing Priorities for the Rest of the Year

Have all your Multicultural Marketing and Media 2015 New Year’s resolutions been met so far? What needs to happen in the last 4 months of 2015 to round out the year in a great way and get ready for 2016? As we prepare for #Portada15 next Wednesday and Thursday it is a good moment to take stock. Most of these priorities will be explored by brand, agency and media leaders at Portada’s Annual Conference.


Nestlé USA’s Priscila Stanton: ” For La Lechera and NIDO our Target is the Hispanic Mom”

Priscilla Stanton, Senior Marketing Manager, International Brands at Nestlé USA, was a key player in the just announced partnership between Nestle and BabyCenter. Stanton is going to be a speaker at a is going to be a speaker at a panel on the all-important Latina Millennial at our upcoming #Portada15 Conference. We conducted an interview with Stanton ahead of our annual event.


MillerCoors’ Gustavo Aguirre: “More than 50% of Our Marketing Budget is Sports Related”

Gustavo Aguirre, Associate Brand Manager at Coors Light, will be one of the major brand marketers speaking at our upcoming #Portada15 Conference in New York City on Sept. 16 (Sports Marketing Forum: Check out the agenda!)  and 17 (9th Annual Conference: Check out the agenda). We interviewed Aguirre, who among other interesting things tells us that more than 50% of Coors Light marketing budget efforts are sports related.


#Portada15: Fernando Fiore Added to Stellar Speaker Roster

>Fernando Fiore, the most recognizable face in the Spanish-speaking sports world, is going to be one of the main attractions at #Portada15 in New York City’s Yotel on September 16 and 17. #Portada15 comprehends the Hispanic Sports Marketing Forum and the 9th Annual Hispanic Advertising and Media Conference.


#Portada15 Awards: Xavier Turpin, Fabian Castro, Trisha Ranes, Javier Delgado or Julian King: Who do you vote for?

Awards in 8 different categories are up for grabs. Vote now! One of the most coveted categories is the Top Marketer to Hispanic Audiences, with major nominees such as Xavier Turpin, Multicultural Marketing Director Dunkin’ Brands, Julian King, SVP Marketing & Corporate Development, Xoom, Javier Delgado, Marketing Director, Walmart, Alejandro Juarez, Director of Communications and Education – UnitedHealthcare Latino Health Solutions, Trisha Ranes, Sr Marketing Manager, H&R Block and Fabian Castro all running! Check out the nominees and then vote!


#Portada15: H&R Block, DirecTV, BigLots, Wells Fargo, Heineken, Rosetta Stone, AFM, Sprint, Identity, MEC… The list gets longer and longer….

#Portada15 is shaping up as the one Multicultural Marketing and Media event to go to in 2015!.  The list of major Brand Marketing and Agency Stars participating at #Portada15: the Hispanic Sports Marketing Forum (Sept. 16) and the 9th Annual Hispanic Advertising and Media Conference (Sept. 17) is getting longer and longer. Check out the amazing Speaker Roster our Editorial Team has already been able to assemble.


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