Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

#Portada14

#Portadalat Agendas Revealed: Telefonica, Corona, Luxury Goods Panel and More…

Agenda highlights include presentations by  Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.

#Portada14: Programmatic Buying for Hispanics, What’s in it?

#Portada 14 attendees were very interested in a panel about programmatic media that was presented by Yahoo!.Programmatic Media Buying which concentrates on buying audiences, rather than inventories, on a real time basis through electronically connected exchanges, is expected to surpass 50% of the digital display buying volume in the general market this year. Is this also the case for the Hispanic market?

#Portada14: How JC Penney pursues the Latina Muse

#Portada14 participants had the privilege of attending to a presentation by major retail marketer JC Penney: “How JC Penney markets to the Latina Brand Muse”. Ana Lucia Soto, Media Manager, JC Penney and Lyris Calisto Leos, Brand Marketing Strategy Director at JC Penney explained how JC Penney is restructuring its marketing organization based on its recognition of the Latina consumer as a brand muse who is JC Penney’s main growth driver.

#Portada14: The unended Quest-How to best connect with a changing Hispanic audience

One of the highlights at the 8th Annual Hispanic Advertising and Media Conference was the expert panel discussion “The unended Quest: How to connect In-Language or in-culture across generations.” The panel, presented by GFK, was moderated by Carlos Garcia, SVP Multicultural at GFK with Maria Lopez Knowles, CMO, Pulpo Media, Leonardo R. Torréss, General Manager of DishLatino, Vilma Vale-Brennan, Managing Partner, Multicultural Lead, MEC and Steven Millerman, CEO, Prime Access as panelists.

DOWNLOAD #Portada14 presentations (Log-in or Free Reg. required)

Last week’s #Portada14 (Portadas’ Hispanic Music and Entertainment Marketing Conference and the 8th Annual Hispanic Advertising and Media Conference ) was a “terrific” event , in the words of many attendees with amazing content and great networking opportunities. DOWNLOAD the presentations of many of the speakers below!

Pics from Day1 #Portada 14

The 8th Annual Hispanic Advertising and Media Conference 2014 has started. Take a look at the first pictures of the event… Check out the #Portada14 Program

#Portada14 Program

#Portada14 Program and Agenda revealed!

We just published  the agenda and program of #Portada14 on Sept. 17 and 18 in New York City’s Scholastic Auditorium and  Greenhouse with Rooftop & Terrace. Download it here!

The latest additions among major speakers include:

Monica Garaitonandia, AVP, Director of Multicultural Marketing, Brown Forman
Steven Millerman, CEO, Prime Access
Solomon Romano, Multicultural Marketing Strategy Director, WellPoint, Inc

Portada Hispanic Marketing Awards

NOMINATE to Hispanic Marketing and Media Awards!

Are you ready to nominate for the best and brightest in 10 different Hispanic Marketing and Media Award categories? Winners to be announced during #Portada14 in New York City on September 17 and 18! This year we are adding two categories: Top 2014 Soccer Marketing Campaign and Top Hispanic Music and Entertainment Marketing Campaign! NOMINATE HERE!

#Portada14

#Portada14: Macy’s, Lancôme and IPG Mediabrands/Identity added to path breaking Speaker Roster, Early Bird extended until tonight August 11!

The agenda of #Portada14  (the Hispanic Music and Entertainment Marketing Forum on Sept. 17 in New York City’s Scholastic Auditorium and the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 in the same venue)  is designed to provide marketing, media and entertainment executives key market intelligence and the best networking opportunities. Early Bird tickets are going fast and expire tomorrow!

What is the future of Hispanic newspapers? Find out at #Portada14!

Contrary to general market newspapers many Hispanic newspapers are growing their circulation. Is this fact appealing enough for national and regional advertisers? A high quality panel at Portada’s 8th Annual Hispanic Advertising and Media Conference will explore the above and other questions. Panelists will include Isabella Sanchez, VP Media Integration at Zubi Advertising and Verizon’s Director of Multicultural Advertising Oscar Madrid.

#Portada14: Dish and Horizon Media added, Early Bird expires next week!

We just added more major client and and agency executives to the roster of #Portada14: The Hispanic Music and Entertainment Marketing Forum on Sept. 17 and our 8th Annual Hispanic Advertising and Media Conference on Sept 18. Alfredo Rodriguez, Vice President of Latino Marketing at DISH and Karina Dobarro, VP, Managing Director, Multicultural Brand Strategy at Horizon Media are the lastest additions.