Find out at the 2015 LatAm Summit (#PortadaLat) where the leading and brightest players in the Latin American marketing, media…
It is a first. The winner of the 2014 Portada Top Content Provider to Hispanic Audiences Award went to Kellogg’s Dias Grandiosos digital platform. For the first time in its 7 year history the Award goes to a company that is not a traditional media company but to a company whose main business lies in the production and marketing of cereals and convenience foods. The pros and cons.
#Portada 14 attendees were very interested in a panel about programmatic media that was presented by Yahoo!.Programmatic Media Buying which concentrates on buying audiences, rather than inventories, on a real time basis through electronically connected exchanges, is expected to surpass 50% of the digital display buying volume in the general market this year. Is this also the case for the Hispanic market?
#Portada14 participants had the privilege of attending to a presentation by major retail marketer JC Penney: “How JC Penney markets to the Latina Brand Muse”. Ana Lucia Soto, Media Manager, JC Penney and Lyris Calisto Leos, Brand Marketing Strategy Director at JC Penney explained how JC Penney is restructuring its marketing organization based on its recognition of the Latina consumer as a brand muse who is JC Penney’s main growth driver.
One of the highlights at the 8th Annual Hispanic Advertising and Media Conference was the expert panel discussion “The unended Quest: How to connect In-Language or in-culture across generations.” The panel, presented by GFK, was moderated by Carlos Garcia, SVP Multicultural at GFK with Maria Lopez Knowles, CMO, Pulpo Media, Leonardo R. Torréss, General Manager of DishLatino, Vilma Vale-Brennan, Managing Partner, Multicultural Lead, MEC and Steven Millerman, CEO, Prime Access as panelists.
Last week’s #Portada14 (Portadas’ Hispanic Music and Entertainment Marketing Conference and the 8th Annual Hispanic Advertising and Media Conference ) was a “terrific” event , in the words of many attendees with amazing content and great networking opportunities. DOWNLOAD the presentations of many of the speakers below!
The 8th Annual Hispanic Advertising and Media Conference 2014 has started. Take a look at the pictures of the event, Day 2… AAlso check out the pictures of Day 1!
The use, or misuse, of Social Media by celebrities was at center stage during the opening panel at #Portada14
#Portada14 kicked off with the Hispanic Music and Entertainment Marketing Forum in New York City’s Scholastic Auditorium. One of the most striking insights obtained by attendees was when Camila Suarez, Head of Endorsements at LatinWe.
The 8th Annual Hispanic Advertising and Media Conference 2014 has started. Take a look at the first pictures of the event……
Portada announces the Winners of the 2014 Hispanic Advertising and Media Awards! Top Marketer to Hispanic Audiences Nydia Sahagun -…
The latest additions among major speakers include:
– Monica Garaitonandia, AVP, Director of Multicultural Marketing, Brown Forman
– Steven Millerman, CEO, Prime Access
– Solomon Romano, Multicultural Marketing Strategy Director, WellPoint, Inc
Are you ready to nominate for the best and brightest in 10 different Hispanic Marketing and Media Award categories? Winners to be announced during #Portada14 in New York City on September 17 and 18! This year we are adding two categories: Top 2014 Soccer Marketing Campaign and Top Hispanic Music and Entertainment Marketing Campaign! NOMINATE HERE!
The agenda of #Portada14 (the Hispanic Music and Entertainment Marketing Forum on Sept. 17 in New York City’s Scholastic Auditorium and the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 in the same venue) is designed to provide marketing, media and entertainment executives key market intelligence and the best networking opportunities. Early Bird tickets are going fast and expire tomorrow!
The agenda of the Hispanic Music and Entertainment Marketing Forum on Sept. 17 in New York City (which together with the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 comprehends #Portada14) is designed to provide marketing, media and entertainment executives key market intelligence and the best networking opportunities to succeed in the marketplace.
Contrary to general market newspapers many Hispanic newspapers are growing their circulation. Is this fact appealing enough for national and regional advertisers? A high quality panel at Portada’s 8th Annual Hispanic Advertising and Media Conference will explore the above and other questions. Panelists will include Isabella Sanchez, VP Media Integration at Zubi Advertising and Verizon’s Director of Multicultural Advertising Oscar Madrid.
We just added more major client and and agency executives to the roster of #Portada14: The Hispanic Music and Entertainment Marketing Forum on Sept. 17 and our 8th Annual Hispanic Advertising and Media Conference on Sept 18. Alfredo Rodriguez, Vice President of Latino Marketing at DISH and Karina Dobarro, VP, Managing Director, Multicultural Brand Strategy at Horizon Media are the lastest additions.
The countdown to #Portada14 has started! Portada’s Hispanic Music and Entertainment Marketing Forum on Sept. 17 in NYC’s Scholastic Auditorium with Greenhouse and Rooftop Terrace and the 8th Annual Hispanic Advertising and Media Conference on Sept 18 (same venue) are bound to be the best ever!