What: Ricardo Fragale is the new director for SMG in Argentina. Why it matters: The executive has worked in Miami with regional accounts. Starcom MediaVest Group Argentina
Annika Blockstrand, Regional Media Director for Latin America at Mondelez International and a speaker at our upcoming Latam Summit, tells Portada that in 2014 approximately 15% of Mondelez’s Latin American media budget is going to be invested in digital media. Mondelez brings together well-known global and local snacks brands that in 2013 had revenues of more than US$ 35 billion. How a major marketer plans to
engage Latin Americans going forward.
Activia, Danone’s main yogurt brand, is launching a First Ever Global integrated Campaign ‘Dare To Feel Good’ Featuring the Colombian singer Shakira.The company is aiming to boost sales through this campaign, which kicked off last Sunday in 55 countries globally.
[ctalatinb] We are firing the starting signal to our 2014 Latam Summit on June 3 and 4 in Miami’s InterContinental Hotel. The first major speakers
Google, Facebook, Microsoft, Yahoo!, and Terra-Telefonica sites were the most popular in Latin America during the month of December 2013, according to comScore.
Online ads seller iSocket has raised US $5 million in new funding.
What? Editora Abril and Publicitas have extended their existing sales partnership into new international markets. Why it matters: International advertising brands will be able to reach
Portada asked 14 major panregional marketing and media executives, the so-called cream of the cream in Latin American-panregional decision making, about what to expect for 2014. The wide gamut of opportunities and challenges cited include Programmatic Buying, Taking the most advantage of the World Cup, among others.
What? The international value-added distributor of specialty technology products ScanSource has named Yvette McKenzie President of ScanSource Latin America and Mexico. Why it matters? The company aims to grow
The marketing agency LAPIZ has announced that Fabio Seidl will join them as SVP, Executive Creative Director. Seidl will report to LAPIZ CCO Laurence Klinger and will manage creative product across the agency’s client portfolio.
Fusion –the news, pop culture and satire network from ABC and Univision– announced today that several of America’s most recognized brands have signed on as launch partners.
By serving the Hispanic entrepreneurial marketplace, Crowdismo is a relatively new startup that is taking a fresh approach towards the already crowded crowdfunding market.
Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus. Pardo also talked to us about the state of mobile advertising in Latin America, particularly in Mexico.
Jaime Guerra, the recently appointed Managing Director for IMS Social, the company charged with overseeing Twitter’s advertising in Latin America, talked to Portada about the company’s expectations for the rest of this year and next, their strategy for increasing Twitter ad sales in the region, and how it plans to market the social network for the 2014 World Cup in Brazil.
Telefonica is making a strategic investment in Rhapsody, which will also bundle and resell Rhapsody’s Napster music service and catalog to Telefonica mobile and broadband subscribers.
Jorge Laverde, Marketing Head Latin America at Nokia, tells Portada that he expects Microsoft to substantially support Nokia Services and Devices advertising expenditure in Latin America over the coming years. Currently Nokia spends approximately US $80 million annually advertising in Latin America.
What: Reprise Media, a unit of Mediabrands Audience Platform, specialized in the field of digital marketing is creating a new unit in Miami to service
Latin American countries need to narrow the digital gap and pursue a more focused development of mobile content that comprises not only entertainment, but also education, financial services and health. This will be achieved through solid private-sector investments.
Adriana Cisneros assumes the role of CEO (Chief Executive Officer) of Cisneros after seven years at the company, the previous three as the company’s Vice Chairman and Director of Strategy.
Open English, the online English language school, has added two senior executives to its management team. Bart Catalane joins the company as Chief Financial Officer (CFO) while Sam Peterson will serve as the new Chief Technology Officer (CTO).