Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with
In our first Interview with a Speaker of our upcoming #Portadalat (the Latin American Advertising and Media Summit and Online Video Forum in Miami on June 3-4), we talk to Ruben Leo Sarmiento, Marketing Director of Genomma Lab, an OTC (Over-the-Counter) and Personal Care maker that leads the advertiser rankings in many Latin American countries. Sarmiento, who is based in Mexico City, shared his ideas on Latin American TV Advertising, the Panregional vs. Local Marketing approach, Product Category Expansion and more…
Powered by the fifth straight year of accelerated growth in product placement investments and strong expansion in consumer events in emerging markets, global branded entertainment revenues posted faster year-on-year growth in 2014 as paid placements in television, film and digital media combined with consumer event marketing and sponsorships to post a 6.3% increase to a record US$73.27 billion, according to the PQ Media Global Branded Entertainment Marketing Forecast 2015-19.
Miami is frequently nicknamed as the “capital of Latin America”. The South Floridian Metropolis, has been a major center of the Latin American Advertising and Media markets over the last decades. Major Latin American agency, marketing and media decisions were and are taken out of South Florida. But, wait a moment, is this still the case? Haven’t there been structural changes in the last few years that threaten Miami’s place as the capital of Latin American Marketing and Media? 8 key questions and their answers.
WHAT: Xavier Mantilla has been appointed as General Manager of Gravity4 in Latin America. He will lead the operation out of Sao Paulo, Brazil. Until
Portada’s 2015 Panregional (Latin American) Advertising and Media Report is out! Portada expects the Panregional Advertising and Media sector to grow at an annual compounded rate of 4.2% until 2018 to an aggregate volume of U$ $611 million.
Panregional offices, as opposed to local ones, often have a broad perspective of what’s going on in the region. Their access to information, as well as their daily interaction with top decision-makers, helps frame the trends and decisions that will then replicate in the local countries. In order to have a clear picture of what 2015 brings in terms of advertising in the region, we asked Maria Jose Ezquerra, SVP at Havas Media, and Borja Beneyto, VP at Starcom MediaVest Group, to give us their views as 2015 unfolds.
Alcatel Onetouch’s current Latin American campaign managed by Wikot is an interesting example of a panregional effort that combines Pay-TV, Outdoor and Online Video Advertising with content marketing/social media efforts. Let’s analyze the campaign.
What: Facebook announced Q4 Earnings of US $3.85 billion, a 49% YoY increase beating forecasts for US$3.77 billion. Net income was of US$701 million and Revenue for the full year
2014 was an interesting year with the World Cup and other major “marketing events” happening. Let’s see what 2015 has in store for the panregional (Latin American) Marketing and Media space. And, most importantly, below are 9 New Year’s Resolutions Panregional Marketing Executives should make.
Fernando Mariano, CEO of Orlando,FL based Multimedia Inc. earlier this year celebrated 50 years in the Communications sector. Portada talked to the Brazilian executive to discuss how international media representation and placement has evolved throughout his career.
Avon Products Inc. is splitting its Latin American operations between two executives as the beauty products company continues its turnaround efforts.In addition, Chief Marketing Officer Patricia Perez-Ayala will be leaving the company on Jan. 2 according to a company’s statement.
Spotify and Uber are teaming up to create a personilazed soundtrack that to allow passengers to choose the music for their ride. Through the agreement, Spotify’s music streaming service will be integrated into Uber cars.
Bombardier Commercial Aircraft has opened its newest Regional Sales and Marketing Office in Sao Paulo, Brazil as part of its continued focus on regionalizing. Bombardier’s Sao Paulo Office will allow its locally-based sales, marketing and customer services team ease of access to its existing and upcoming South American-based stakeholders. The new office in Sao Paulo is located in the neighbourhood of Alto de Pinheiros.
Matomy Media Group Ltd, a global digital performance-based advertising company, has agreed to a strategic partnership with Publicis Groupe through which Publicis Groupe will acquire 20% of Matomy’s shares at a price of 227 pence per share. In addition, Publicis Groupe has been granted an irrevocable option to acquire a further 4.9% of Matomy’s shares.
Osvaldo Barbosa de Oliveira, Managing Director Latin America at Linked In participated at the Festival of Media conference that took place last week in Miami. Portada’s editorial team held a conversation with Barbosa about LinkedIn’s plans in Latin America and globally. Barbosa leads LinkedIn’s office in Sao Paulo, Brazil, which is also the regional hub for LatAm.
Mexican brands once again hold the greatest proportion of the top 50 Most Valuable Latin American Brands 2014 ranking, carried out by Millward Brown Vermeer and commissioned by WPP.
Michael Jones, CEO of MEC Latin America, is leaving MEC after 19 years at the company. Portada interviewed Jones about his carrear and his future without MEC.
Michael Jones, CEO of MEC Latina America, is leaving MEC after 19 years at the company. MEC hasn´t announced yet who will replace Jones, but
Grupo Televisa SAB has agreed to sell its 50 percent stake in Grupo Iusacell SA to Ricardo Salinas for US $717 million. The mobile-phone company had struggled to compete in Mexico. The price is 55% less than what Televisa paid for the same percentage of shares in 2011.