According to comscore, 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion.
According to the AHAA, 54 percent of advertisers are implementing some form of Total Market Strategy – including Multicultural marketing on its budgets -. Also, the bulk of Total Market Strategies are being executed in advertising with 84 percent in ad messaging and 78 and 65 percent across media buying and media planning respectively.
A new study finds movie industry mobile marketing is in the early stages for the Hispanic market; opening weekends and holidays represent an untapped opportunity to reach Hispanic movie goers on mobile.
comScore just released its August, 2013 online video rankings for the U.S. market. Online video is an ever-expanding market, particularly among Hispanic audiences in the United States. The rankings for U. S. Hispanic, General Market and YouTube partner channels.
Multi-channel loyalty and engagement platform PunchTab shared results of a study of over 500 Hispanic loyalty program members, offering valuable insights into how this high-value audience segment engages in social environments with reward programs.
What: A YaSabe study reveals that Spanish-Speaking U.S. Small Businesses are 25% more likely to have a Facebook page. But only 12% of these businesses
We recently published research by Vision Critical according to which Google is the top brand among the general population, but does not even make the list with the Hispanic audience. We talked to Ryan Barker, EVP Marketing and Analytics at Vision Critical, about the study’s insights.
Brand preferences of Hispanics are different to general market consumer brand preferences. This is what the results of the BERA (Brand relationship equity assessment) done
Online Video usage is skyrocketing. Particularly among the U.S. Hispanic demographic. In fact, Hispanics watch 62 percent more digital video than non-Hispanics, according to Nielsen’s
Dallas-based Daisy Brand is not new in the business of buying Hispanic media. In fact, the family-owned dairy producer has been buying Hispanic television for
A study presented during this year’s AHAA (Association of Hispanic Advertising Agencies) Annual Conference makes the case for marketing to an often forgotten segment of
Findings from a top ten market study reveal that 32.7% of all Hispanics have logged on in the past month to an Internet radio website
Tablet media may turn out to be a big help for newspapers and magazines as there are more opportunities to monetize access to them. A recent comScore study shows that “in the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space,” says Mark Donovan, comScore SVP of Mobile.
Tablet media may turn out to be a big help for newspapers and magazines as there are more opportunities to monetize access to them. A recent comScore study shows that “in the case of online newspapers, tablets are now driving 7 percent of total page views, an impressive figure considering the relative infancy of the tablet space,” says Mark Donovan, comScore SVP of Mobile.
Tablet media may turn out to be a big help for newspapers and magazines as there are more opportunities to monetize access to them. A
According to the latest data published by IBOPE at the end of September, ad spending in South America hit $7.237 billion in July, for a total of $48.436 billion so far this year.
According to the latest data published by IBOPE at the end of September, ad spending in South America hit $7.237 billion in July, for a total of $48.436 billion so far this year.
More than 3 million people visited Political sites in June, representing 1 in every 7 online users in Mexico, according to a recent study released by comScore. President-elect Enrique Peña Nieto’s site reached 533,000 visitors, leading as the top website among candidates.
According to comScore Samsung leads the US handset manufacturer market with 25.7 percent market share.
More than 3 million people visited Political sites in June, representing 1 in every 7 online users in Mexico, according to a recent study released by comScore. President-elect Enrique Peña Nieto’s site reached 533,000 visitors, leading as the top website among candidates.