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New Research/Stats

U.S. Hispanic Online Video Viewer Rankings: 4 Things to Know

We recently looked into the ranking of the top 10 sites most visited by U.S. Hispanics. Very important to understand the evolution of the digital media sector is also to analyze what properties attract the majority of Hispanic online video viewers. Online video consumption is already higher than TV consumption for many segments of the Hispanic demographic. And marketers are increasingly their video advertising allocations in a big way. 4 things to keep in mind.

Research

U.S. Hispanic Unique User Rankings: 6 Things You Need to Know

Our monthly unique user rankings of the top properties visited by U.S. Hispanics and the overall U.S. population provide interesting insights (besides the almost obvious fact that Google continues to lead, ha!) . 6 Things you need to know about how top destinations fared in October 2015.

Research: Digital Advertising “Steals” US $2 Billion from Traditional Media Channels

Digital ad spending increased by 16% in the U.S., up US$3 billion, with about US$1 billion in “organic” growth from October 2014 through June 2015 (compared to the October 2013-June 2014 period). According to the report by Standard Media Index,  US$1.1 billion of national TV ad dollars, in addition to US$400 million in local TV and syndication spending; US $350 million of print ad dollars and US$150 million of radio spending, flowed to the digital bucket  from October 2014 to June 2015.

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Research: U.S. amounts to 47.1% of Global Branded Entertainment, Generates US $34.5 Bill. in 2014

Powered by the fifth straight year of accelerated growth in product placement investments and strong expansion in consumer events in emerging markets, global branded entertainment revenues posted faster year-on-year growth in 2014 as paid placements in television, film and digital media combined with consumer event marketing and sponsorships to post a 6.3% increase to a record US$73.27 billion, according to the PQ Media Global Branded Entertainment Marketing Forecast 2015-19.

Research

Insights: How Honey Maid Reaches the Modern Family

is an iconic American brand that has been part of families’ lives for more than 90 years. But love for the brand had faded. It was seen as old-fashioned and consumed on one occasion: making s’mores.Through interviews and research with its target audience of parents, Honey Maid saw that families in the U.S. were increasingly searching for wholesome family moments. The brand needed a campaign that could reposition it as a modern snacking brand for today’s families, tying into Honey Maid’s history of creating wholesome products with real ingredients.