Advertising-Technologies: Integrating Off-line and Digital Media
..Integrating Print and Digital Media Let’s not forget that Latinos also still read newspapers, magazines and mail, and avidly surf the Internet. Technological innovations are
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..Integrating Print and Digital Media Let’s not forget that Latinos also still read newspapers, magazines and mail, and avidly surf the Internet. Technological innovations are
“Can you save the information on a cederrón (CD-ROM)? In a moment, I’m doing zapeo (zapping). Okay, I’ll do it while I eat a sándwich“.
Gawker Media officially launched the new Gizmodo en Español as part of a fierce strategy to enter the U.S. Hispanic, Spain and Latin America markets.
Valpak Direct Marketing Systems will partner with YaSabe.com to enter the U.S. Hispanic market. YaSabe will enable users to find and discover Valpak coupons and special offers
Nielsen Holdings, a global provider of information and insights into what consumers watch and buy, has announced that it has signed a definitive agreement to
[ctalatinb] Online Video (Advertising) continues to attract investment dollars also in the Hispanic market. Online Video Billingual Network Mitu just got funding from the Chernin Group,
Brooklyn, NY, based multicultural advertising agency UniWorld Group has won the Amtrak account, Portada has learned. Uniworld Group will be Amtrak’s Multicultural Agency of Record including media planning and buying
If there is one marketing category that is clearly growing that is Content Marketing. To make it easy: Content Marketing is when brands act like
Social Media Advertising is becoming a major ad category. Researcher BIA/Kelsey forecasts that by 2016 US$ Social Media Advertising volume will double to US $9.2
The Houston Chronicle’s La Voz de Houston has added a second weekly home-delivered publication to its staple of Spanish-language newspapers. The move reflects the Houston
Emma Carrasco, currently Executive Vice President of Republica, a Miami based strategic and creative agency specializing in multiplatform marketing, will become NPR’s head marketer, announced Gary E. Knell, President and CEO of NPR. Her appointment as Chief Marketing Officer begins December 3 and follows an extensive national search.
The demand for images has exploded in the last decade, pro- pelled by the expansion of digital media. All the executives in the U.S. Hispanic and Latin American media industries interviewed for this article by Portada agree that photographs and graphics no longer play an auxiliary role to news con- tent, but are instead integral ele- ments of that content.
A year after providing a presentation on Walmart’s multicultural marketing plans, Tony Rogers SVP, Brand Marketing & Advertising at WalMart (photo), returned to the ANA Multicultural stage to say that the retailer plans todouble its multicultural ad spending as part of an initiative to move the company from a silo-like approach to making sure everyone takes responsibility for multicultural marketing (Total Market Approach).
Piedmont RIA through its affiliate Militello Capital, just has made a venture capital investment in YaSabe, Inc., a bilingual social, mobile and local search venture specifically catering for Hispanic consumers living in the United States.
NeoMagic Corporation announced that it has executed a private financing of Mercado Magico. The financing is led by Bluestone Financial LTD investor group and Attiva Capital Partners, two venture capital and investment firms. David Tomasello, NeoMagic's Chairman of the Board, is managing director of Bluestone Financial and Attiva Capital Partners.