Most Hispanics, approximately 70%, are of Mexican origin. Quinceañeras events are important to this audience. The average quinceañera celebration costs upward of U.S. $15,000.The Quinceañera expo and media sector is very fragmented and there is potential in economies of scale and in monetizing a national platform for advertisers.
Facebook recently announced the launch of a dedicated Hispanic brand offering. We talked with Christian Martinez, Head of Sales U.S. Hispanic at Facebook, to ask him about what exactly the new initiative means both organizationally as well as from a product standpoint. Plus a new look at the number of Hispanic Facebook users.
Major Spanish media groups with presence in the United States and Latin America are going through tough times. A look at the P&L of Unidad Editorial, Grupo Prisa ,Grupo Planeta and Vocento. Plus, Prisa’s recently sold stake in V-Me was of 42%.
Chrysler is moving its creative account in Mexico to U.S. Hispanic agency Richards/Lerma after a pitch, an unusual move. Media will continue to be handled by UM.
113 million Mexicans will be rooting for the “Tri” as Mexico plays the 2014 Soccer World Cup qualifying match tomorrow against New Zealand. So will almost 42 million Mexican Americans in the U.S. and, without a doubt, almost everyone in the Hispanic Marketing and Media sector.
According to the AHAA, 54 percent of advertisers are implementing some form of Total Market Strategy – including Multicultural marketing on its budgets -. Also, the bulk of Total Market Strategies are being executed in advertising with 84 percent in ad messaging and 78 and 65 percent across media buying and media planning respectively.
Batanga Media is introducing a new programmatic private exchange, named Batanga Media Exchange (BMX). The new BMX private exchange was developed to run on a programmatic platform and comprises Hispanic web and mobile properties, including Batanga.com, and iMujer.com,, as well as inventory from select premium Hispanic content publishing partners.
In a new article of our CONTENT MARKETING series presented by Skyword, we examine how two major CPG’s (P&G and Clorox) and one Beverage Company (Tampico) target the Hispanic demographic via Content Marketing activties.
Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus.
The much anticipated launch of Fusion is today. The cable channel joint venture from ABC-Univision will click off with an exclusive Interview with President Obama. The new channel will launch in millions of households nationwide. The jury is still out on whether advertisers will be able to sustain the new network.
In this new installment in our series on CONTENT MARKETING, presented by Skyword, we asked what opportunities and advantages does the Spanish language afford when it comes to crafting business communication strategies for content targeted to the U.S. Hispanic market and Latin America. What keywords should be used? What key points should we keep in mind?
Crown Imports is introducing The Modelo Especial Chelada brand, which will be made available at retail locations in California, Nevada, Arizona, New Mexico, Texas and
In this week’s article of our series on”content marketing”, presented by Skyword, Patricia Travaline, Skyword’s Marketing VP, provides 7 key guidelines successful brands such as Iron Mountain, IBM and AutoTrader have leaned on.
comScore just released its August, 2013 online video rankings for the U.S. market. Online video is an ever-expanding market, particularly among Hispanic audiences in the United States. The rankings for U. S. Hispanic, General Market and YouTube partner channels.
Portada and Skyword present a new article of our series on CONTENT MARKETING. Tom Gerace, founder and CEO of Skyword analyzes how marketers should approach Google’s new polycy of encrypting referring keyword data when it hands search traffic to marketers.
Portada´s editorial staff presents the full coverage of the Hispanic Sports Marketing Forum 2013!
The first presenter at the Hispanic Sports Marketing Forum, #PORTADA13, in New York on Wednesday was ACM Connect CEO and Founder Jamie Cardenas, who described a week-old study of the US Hispanic soccer market, conducted by his agency in partnership with Giltedge and Sports Endeavors.
In the first article of our new series on “content marketing”, presented by Skyword, Patricia Travaline, Skyword’s Marketing VP, casts a first look on what content marketing really is, how it works and the best ways to address a content marketing strategy.
We recently published research by Vision Critical according to which Google is the top brand among the general population, but does not even make the list with the Hispanic audience. We talked to Ryan Barker, EVP Marketing and Analytics at Vision Critical, about the study’s insights.
We are revealing the full program and agenda of our Hispanic Sports Marketing Forum (Sept. 25) and the 7th Annual Hispanic Advertising and Media Conference (Sept.