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Sounding Off: Alain Portmann: “How Moneyball reminds me of online media”

Last year I headed over to my local cinema and bought a ticket for the matinee showing of Moneyball. While not a follower of baseball, I was intrigued by the impact that systematic data analysis had – and continues to have – on both America’s favourite pastime and the world of Digital Advertising I joined in 1996.

New Nielsen Hispanic Campaign developed by Latin3

Latin3 has developed a multi-media campaign for Nielsen under the concept “You matter”, the landing page portraits the Latin essence through testimonial videos that talk about the tastes and habits of the Hispanic community, the challenges they face and their personal projects.

World Cup Draw

Soccer World Cup: Mexico and U.S underdog status bodes well for marketing

After Friday’s World Cup Finals Draw in Costa do Sauipe in Bahia (Brazil) sports marketers continue to look into ways to best leverage the mega event: Nike and Adidas are getting ready for their next marketing battle. The Draw placed Mexico and the United States in groups with very strong opponents. Does their underdog status bode well for marketing strategies and ad creatives?