As the biggest show in the world, the 2014 Soccer World Cup, starts this Thursday June 12 at 4pm EST with the match between World Cup host Brazil and Croatia, Portada interviewed Juan Carlos Rodriguez, president of Univision Deportes, to talk about this major global marketing and advertising event.
Flipboard, the social-network aggregation and magazine-format application software for different operating systems, just introduced a new U.S. Latino Content Guide for Hispanic audiences. Will Flipboard be succesful among U.S. Latinos?
The closure of Source Interlink Distribution reflects the tremendous financial pressure that both magazine publishers and their distributors have been facing as the Internet has decimated newsstand sales and as retailers hand over prime shelf space to other products like candy and gum. There are now only two major U.S. magazine wholesalers: TNG and Hudson News.
If you weren’t at the TV upfronts last week, or even if you were, here are 5 things Portada’s Editorial Team wants you to know about: Telemundo’s plans, Where is Fusion?, Univision’s IPO, Sports offerings, TV Azteca means it…
The merger would have put together an entity which would have had more than 60% of Hispanic Media Buying power as both Publicis and Omnicom manage some of the largest Hispanic media buying and planning accounts. Now that media planning and buying power is going to be much more fragmented, because, as Forbes points out, “Big is not a strategy”.
Kellogg’s, recently launched a new Spanish language content marketing program called Dias Grandiosos with Latina women as a target. What are the content challenges a Hispanic content marketing program needs to meet? What are the main objectives and the resources that have to be put behind it? We talked to Christopher Rivera, associate director of Multicultural Brand Marketing at Kellogg’s to find out.
Kimberley Clark just introduced a new marketing program, which according to Lizette Williams, Senior Brand Manager Huggies Multicultural Brand Strategy, at Kimberly-Clark, is the first time the CPG giant is doing a large-scale total marketing campaign that leads with multicultural (Hispanic) insights.
Social Media and its integration with digital and off-line marketing continues to be one of the main opportunities and challenges for marketers. In fact, Social Media Marketing is changing the way major brands advertise. Portada talked to the CMO’s of Chrysler and Wells Fargo and asked them how they go about it.
CPG Giant Kraft is already leveraging the vast amount of data it has through a data management platform (DMP) and programmatic advertising. The programmatic push includes efforts to reach the Hispanic consumer, Portada has learned.
Haworth Marketing + Media is a Minneapolis headquartered and employee owned media buying and planning agency. Its clients include retail giant Target. How is multicultural marketing being taken into account by Target and Haworth’s other clients? That’s where DaisyTerrazas-Cole, Multicultural Marketing Strategist at Haworth comes in. Portada talked with Terrazas-Cole, a former Clinton Foundation and Univision employee.
NUVOtv parent company SiTV Media, Inc. and The Madison Square Garden Company have made an agreement for SiTV Media to acquire the Fuse network from MSG. NuvoTV will use Fuse TV to expand its audience.
Hoy Chicago is entering broadcasting with the upcoming launch of Hoy Noticias MundoFox 13, a Spanish-language daily newscast in partnership with MundoFox starting on April 18. Print and digital media properties like Hoy Chicago want to extend their brands to audiovisual media (broadcast and online media) to offer advertisers a larger reach.
National Public Radio is on a hunt for Hispanics. Also for millennials, multicultural programming, and a wider view of America that includes the entire continent. It thinks its mobile app may be the way to get there. Find out how NPR, Batanga and other media properties are using apps to reach Hispanics.
Car manufacturers have come back strongly as major marketers over the last few years. They have also been increasingly focusing on the Hispanic consumer (e.g. see Chevy’s Silverado). This is definitely also the case of Chrysler according to its CMO Olivier François. François, born in Paris (France) is also the CMO of Chrysler owned Fiat S.p.A. Portada interviewed François, a speaker at AHAA’s upcoming Annual Conference.
According to an SNL Kagan report , the US multichannel segment decline in subscriptions, estimated for cable, DBS and telco offerings at the end of 2013. While quarterly declines have become routine for industry watchers, the annual dip foresees a longer-term downward pressure despite any economic improvement.
While most English-language newspapers are retrenching, it is striking how time and time again we get news from Hispanic targeted newspaper publishers who are expanding circulation or even launching new publications. Earlier this week we reported that Freedom is launching “Unidos en el Sur de California” with a 300,000 plus circulation. Here three more examples: Hoy’s Los Angeles new weekly Hoy Deportes, CentroTampa and AIM Media Texas’ El Extra in the Rio Grande Valley.
Agencies are paying attention to internet radio services, thanks to the move to mobile and the demand for consumer choice. Research firm eMarketer estimates there will be 159.8 million digital radio listeners in 2014. That doesn’t mean, however, that they’ll grab ad dollars away from terrestrial radio. Rather, digital listening in all its permutations will become part of the multi-channel and multi-media marketing mix. How to do a multiplatform (Hispanic) Audio Buy.
Freedom Communications, the company led by Aaron Kushner, who is big believer in print media, is launching Unidos en el Sur de California, a new Spanish-language weekly newspaper for Southern California. The new newspaper with a circ. of 320,000 plus is scheduled to debut Friday March 21. Since it was acquired by a private equity Group, Freedom Communications is practically the only major U.S. media company who is heavily investing in expanding its print media properties. This is the first Hispanic specific project they are undertaking.
We are introducing the Latin Audience Buying Guide to reflect the emergence of the U.S. Hispanic Ad-Tech ecosystem. This new custom branded digital section in English and Spanish showcases the companies that are taking the U.S. Hispanic and Latin American marketing and media space to the next level. Why we are doing this.
The latest news in Sports Marketing. Clorox to sponsor U.S. and Mexican National Teams. ESPN reigns in digital audience rankings, MLS buys Chivas USA and will rebrand it, TheSporting Nation partners with Askmen.com…and more.