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Time Inc’s Luis Solis: “Leading brands now have content marketing, social, mobile and video in their RFPs”

Magazine Media has been evolving to much more than print magazines over the last decade. To celebrate the brightest executives in Magazine Media, Folio Magazine each year puts out a list of 100 leading professionals: 20 per category (Vision, Content, Marketing, Disruption, Revenue). In 2014, two executives belonged to the Hispanic Magazine Media Sector: Luis Solis, Associate Director of Integrated Marketing at Time Inc (interviewed below) and Enedina Vega, VP& Publisher, Meredith Hispanic Ventures (watch out for next Tuesday’s interview with Enedina Vega).

MamasLatinas Programmatic strategy bets on Audience Extension and PMPs

As programmatic trading is increasingly becoming a part of the Hispanic digital media market, with major brands such as Kraft also targeting the Hispanic demographic via computer software driven trading, we asked MamasLatinas, owned by CafeMom, about the way it integrates programmatic trading (including private marketplaces and RTB) into its offering for advertisers.

McDonald’s new Brand Vision moves from a “billion-served to a billion-heard”

McDonald’s has introduced a new vision for its brand as well as a new campaign. At the core of the campaign is the idea to spread more love and positivity into the QSR’s giant marketing and advertising programs.

Audio.Ad launches digital audio advertising network for the U.S Hispanic and LatAm markets

Audio.Ad introduced a digital audio advertising network for the U.S. Hispanic market and Latin America. The platform allows advertisers to distribute audio advertising spots through terrestrial radio programs broadcast online and audio streaming services.

How People en español uses Online Video to leverage its Brand

An increasing number of traditional off-line properties are leveraging their brand names with online video efforts. This is also definitely the case for Magazine Media. How PEOPLE en Español is using its new online video property La Esquina, according to publisher Monique Manso. 4 key points to know.

Mariela Ure on Wells Fargo’s Financial Literacy Campaign

Wells Fargo recently partnered with Telemundo for the 360 “Conversemos de tus Finanzas” Campaign. Mariela Ure, SVP Hispanic segment strategy lead for Enterprise Marketing, talked to Portada about the effort as well as about other Wells Fargo initiatives in the sports marketing realm.

Black Friday had 5 million less shoppers, decrease also expected for Cyber Monday

The National Retail Federation (NRF) reported that 5.1 million less consumers were out shopping on Black Friday compared to the same day in 2013. The NRF also expects a decrease in shoppers during today’s Cyber Monday. Overall the NRF expects a 4.1% increase in sales throughout the Holiday Shopping Season Nov. 1- Dec 31.

10 Key Things to know about how Immigration Reform impacts Hispanic Marketing

President Obama’s executive order de facto increases the documented Hispanic population in the U.S. by almost 5 million. That, per se, has a positive impact on Hispanic marketing and advertising. Below 10 things you need to know.

Kellogg’s Shopper Marketing: “In 2015 we see more Mobile and Digital integrated into our Multicultural offerings.”

Shopper Marketing is a key component of the marketing strategy of any major CPG (Consumer Packaged Goods) company. Kellogg’s is the world’s leading producer of cereal and convenience foods. We interviewed Analia Benedetti, Senior Manager, Multicultural Marketing, Kellogg’s on her Multicultural Shopper Marketing Strategy.

It’s a Fact: Yahoo buys Video Ad Company BrightRoll for US $640M

>Yahoo has confirmed it will acquire video ad company BrightRoll for US $640 million in cash, turning the company a big player in the growing online video market. Last month the deal was said to be already in talks.

Heineken’s Pattie Falch: “Soccer fans are 50% more likely to drink premium import beers vs. other sports fans.”

Pattie Falch, Director, Sponsorships & Events at Heineken USA recently signed a deal with MLS to make Heineken the new official beer of the MLS starting in 2015. Portada caught up with Falch to talk about the importance of soccer and sports in Heineken’s global marketing strategy.

Social Shopping and Hispanics: A hidden Opportunity for Social Media ROI?

New studies connect the dots between social and revenue. It’s still a fuzzy picture, but retailers definitely are finding ROI in social media. What social media properties should retailers partner with to reach out to the Hispanic consumer?

Target’s Nydia Sahagun: “Successful marketers are thought leaders who stay abreast of trends and respond quickly.”

Nydia Sahagun, Group Manager Brand Marketing – Multicultural at Target, is one of the major winners of our recent #Portada14 Annual Conference. Nominated by and voted for by her peers of thousands of professionals in the Marketing and Media sector, Sahagun won the prestigious Award of “Top Marketer to Hispanic Audiences”. We asked Sahagun on what it takes to be a good marketer particularly as it relates to the multicultural and retail marketing space.

Telemundo takes over Spanish-language broadcast rights to the 2018 Soccer World Cup

As the FIFA World Cup Russia 2018™ emblem was unveiled in Moscow, last night at a presentation in NYC’s Rockefeller Center NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language broadcasters of the FIFA World Cup™ in the U.S. It is a first: Telemundo competitor Univision has aired every Soccer World Cup tournament since 1978.

Hispanic Insights to drive Disney’s “McFarlandUSA” Campaign

McFarlandUSA’s marketing campaign will be led by Hispanic insights. The movie is produced and distributed by Walt Disney Pictures. Multicultural is a top priority for The Walt Disney Company.

MCNs in Hot Pursuit of Brands (Second Feature Article)

In the second article on Multichannel Networks (MCNs), Portada Digital Media Correspondent Susan Kuchinskas looks at how MCN’s gather the best of independent video programming, often being distributed via YouTube channels, and then play matchmaker between brands and individual content creators.

General Mills’ Sebastian Flores: “Once Hispanic consumers know the Box Tops Education Program exists, their willingness to participate is outstanding.”

Sebastian Flores is Marketing Communications Planning Associate at General Mills. As such he takes decisions for Multicultural Marketing and in particular for General Mills’ Box Tops For Education program, one of the nation’s largest school earnings loyalty programs that has been helping schools succeed since 1996. Portada interviewed Flores on the way the program is executed, particularly when it targets the Hispanic demographic.

Michael Schwimmer: “We are more excited than ever about how NuvoTV and Fuse can complement each other”

Portada interviews Michael Schwimmer, CEO at NuvoTV, to ask him about the latest developments on the NuvoTV-Fuse integration and the centrality of the multicultural consumer to both NuvoTV and Fuse.

Are Multichannel Networks the Future of TV?

The Multichannel Network (MCN) World is smoking hot. YouTube content has grown up – so much so that it’s growing off the platform, thanks to multichannel networks, or MCNs, that are investing in original content and investigating new distribution channels. Is this the future of TV? What major players told Portada Digital Media Correspondent Susan Kuchinskas.

Playboy Latino to launch in December as bimonthly with 100,000 circ

Los Angeles based Arbol Publishing just acquired the rights to publish Playboy Latino magazine, a Spanish-language publication to be published 6 times a year with an average page count of 120 pages and a circulation of 100,000. Playboy Latino adds to Arbol Publishing’s other men oriented publications Transporte Latino and Automundo.

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