SPORTS MARKETING BITS: NFL, Inka Kola, Club América, Under Armour and More
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to
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A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to
CONTENT HIGHLIGHTS (52 pages annual issue!) What is keeping multicultural marketing leaders up at night? Mike Valdes-Fauli (Pinta), Marla Skiko (Tapestry), Sergio Barrientos (M8), Carla Eboli
Snapchat is changing it’ ad sales revenue model with media agencies.Snapchat wants to pay content partners a flat license fee up front and keep the ad money for itself, instead of sharing ad revenue.
What: EBay Inc. will sell most of its stake in MercadoLibre Inc., Latin America’s largest online marketplace. Why it matters: MercadoLibre is one of the most active
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
During the Mexico Forum on Advertising and Media, organized by Portada in Mexico City on October 11, Omar Medina, CEO of Plasmodia, Jorge Munguía, country talent manager for México at ZoominTV, Raul Aguilar, CEO of Nurun and José Antonio Viesca Muriel, CCO of Zoomin.TV discussed the most relevant trends that they are observing in digital marketing.
The sixth annual edition of our Mexican Advertising and Media Forum took place at the Presidente Intercontinental Hotel in Polanco this morning. Thanks to our presenters from different marketing departments at agencies and brands, five forums were held. The participants discussed topics like social marketing, e-commerce, sports marketing, branded content and advertisers and agencies’ outlooks on 2017 in Mexico.
Our fifth annual Foro Portada Mexico took place Yesterday in Mexico City’s Hotel Presidente InterContinental. All the pictures.
The ANA (Association of National Advertisers) announced the formation of the Alliance for Inclusive & Multicultural Marketing (AIMM) to create a unified voice for the advancement of multicultural marketing.The AIMM will bring together senior thought leaders from the African-American, Hispanic, Asian, LGBT and general market communities to create a united blueprint for the evolution of multicultural and diverse-segment marketing in America.
CNBC International and Sky Mexico partnered to create CNBC Latin America, a dedicated business and financial TV news service. CNBC Latin America will air in Latin American countries including Mexico, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
LuxHub, the centre of excellence within Havas that focuses on fashion, luxury and premium lifestyle, is expanding to Latin America. The LuxHub will be based in
US Hispanic broadcasting industry veteran Carlos Barba has created and launched the subscription VOD service Véonet.Véonet will be a service for Spanish-speaking audiences in the US and Puerto Rico. Although it will not offer subtitled programming, it will focus on Latin- and Hispanic-created content.
We are excited about the sixth edition of the Foro Portada Mexico (#PortadaMx) which is taking place tomorrow Tuesday October 11th in Mexico City’s Hotel Presidente InterContinental.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
We spoke to Felix Palau, Heineken Brand Regional Director at Global Marketing Americas Heineken, about Tecate’s latest campaign’s impact as well as brand’s impressive growth in the general market.
Mobile Ads & Social Media can trigger purchase interest and aid product discovery, according to IAB’S latest “Mobile Commerce: A Global Perspective,” a mobile users survey carried out in 19 Countries.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.