A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Yesterday’s announcement of the FCC by which the U.S. regulator allows foreign ownership of Univision to exceed the mandatory 25% is major news. As a result Televisa will increase its stake to 40%. 5 ways this may impact the largest media company targeting Hispanic audiences in the U.S and the multicultural marketing space.
The Federal Communications Commission (FCC) has decided that it will allow foreign investors to own equity in Univision beyond the mandated 25% cap on foreign ownership in U.S. radio and television companies, Radio and Television Business Report reveals. Foreign investors will now be able to own up to 49% of Univision’s stock and voting rights.
Univision Deportes, the multimedia sports division of Univision Communications Inc.(UCI), announced the launch of a new national sports radio network called Univision Deportes Radio.Univision Deportes Radio will offer digital streams of select games and content as well as podcasts so that fans can access their favorite shows on their mobile device.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Digital advertising division of Cisneros Cisneros Interactive announced a US$2 million capital investment in Audio.ad. Audio.Ad will expand operations in Brazil, Central America, and the U.S. Hispanic market.
Provider of real-time information services Neustar, Inc. to be acquired by a private investment group led by Golden Gate Capital for approximately US$2.9 billion.
Under the terms of the agreement Neustar’s shareholders will receive us$33.50 per share in cash.
Portada looks at trends in targeting Hispanics during the 2016 holiday season, and makes a forecast for 2017.
We just published articles about the plans of key brand, agency and media executives for the next year. We also want to let our audience and marketing partners know what we are planning for 2017, the second year of our investment and expansion phase initiated earlier this year with the launch of new websites and new hires. To fine-tune our strategy we asked our readers and advertisers what they want to see more of. And, here is what we are going to do.
Azteca America announced several additional expansions to its affiliate group in major media markets across the country.The addition of affiliates in Charlotte, Sacramento and Boston expand the network’s reach to 68 markets, 20 of which are operated by Azteca America.
What: Discovery Communications announced an investment in and strategic partnership with digital media company Batanga Media. Why it matters: This is the first investment of
The ninth annual edition of #PortadaLat on June 7 and 8 in Miami will provide inspiration, fresh thinking and practical focus on the topics that matter to marketing and tech executives targeting Latin consumers worldwide. Attendees can take advantage of the super early bird rate of only US $349!
What sites do Latin American users consult when planning their trips? How important are each of these platforms, relative to the information they offer? Is it possible to establish their decision-making process when it comes to planning trips? We answer these questions here, using comScore’s September 2016 rankings.
Olympusat will be introducing a new channel called Aplauso by the beginning of 2017. The new Spanish-language entertainment channel will be broadcast via linear TV through Spanish-language cable network partners Tom Mohler, CEO of Olympusat, tells Portada in an exclusive interview. The launch adds a content asset which Olympusat will be selling advertising into in 2017. Aplauso is expected to reach 20-25 million Hispanics by the end of 2017. Initially the new channel will be broadcast in the Los Angeles, Miami and Chicago markets.
The Washington Post announced the sale of El Tiempo Latino to El Planeta Media, a multimedia Spanish-language news and entertainment outlet.
According to Ooyala’s Q3 Video Index, sports viewing in Europe is becoming a mobile experience, even more so than in the U.S. According to the new report there also has been a substantial growth in consumption of mid (over 5 minutes length) and long form content.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.