Apple is restructuring its relationship with its ad agency, TBWA\Media Arts Lab. The company plans to focus more on creating digital and regional campaigns and less on ‘localizing’ big brand campaigns for global markets.
Omnicom Group Inc.’s LatinWorks has announced new executive appointments to accelerate the agency’s evolution and better meet client needs.Industry veteran, Leo Olper joins the creative shop, Christy Kranik becomes Partner and other executive shifts announced.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Facebook recently agreed to an audit of the information it provides to marketers and announced new and improved measurement tools for reachability. While the announcement was welcome in the industry, it seemed overdue to some. Just how much it will impact media plans across the board is yet to be seen. What executives at Walton Isaacson, Zubi Advertising and MBMG Media Group have to say.
English soccer team launched MUTV, an app to let worldwide fans watch live games through streaming.
The traditional soft drink brand goes hand in hand with ( anónimo )’s creative campaign.
We talked to Stuart Foster, vice president, global brand marketing for Hilton’s Full Service Brands, about the hotel chain’s newest brand, the Tapestry Collection.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Global fan-driven sports media platform Minute Media announced the closing of a US $15 million investment round, bringing its total funding since inception to $60 million.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into U.S./Multicultural market and/or targeting Multicultural consumers right now.
Marriott International, Inc. based in Bethesda, Maryland, USA, has nearly 6,000 properties in 120 countries and territories. The company recently completed its US $ 13 billion acquisition of Starwood Hotels & Resorts Worldwide, Inc., creating the world’s largest hotel company and a unified brand which will be known as Marriott International henceforth. The Starwood name will, therefore, cease to exist. Let’s look at who the hospitality behemoth’s key brand marketers and main agency relationships are. (Based on information in Portada’s Interactive Databases of Marketers).
Superama and Tecate took advantage of the context of the Super Bowl without investing millions in advertising during the NFL championship, on February 5th.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Programmatic media company Headway has introduced NativeWay, the first marketplace for native ads on Spanish-language websites for the first time.
Mobile marketing provider 3Cinteractive(3C) has acquired SMS messaging business portfolio of SITO Mobile Ltd a mobile engagement platform. SITO’s SMS messaging clients will benefit from 3C’s Switchblade mobile marketing platform and product-solutions
Brian Terkelsen, Mediavest | Spark Global President, has resigned from his post at the end of the month.The company has not yet named any successor.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Meredith is diminishing its Spanish-language magazine offerings. The magazine Siempre Mujer is being folded in order to focus on its digital version. Parenting magazines Ser Padres and Ser Padres Espera will continue to be published as will Parents Latina.