Boxing remains extremely popular and marketable in the Hispanic sports market, and the inclusion of two Hispanic fighters in the show’s revival is a natural tie into that fan base.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
We looked at the sites where Latin Americans, and particularly Mexicans, went looking for possible online purchases in April 2018.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
International motorcycle racing circuit MotoGP will return to Rio de Janeiro, Brazil, in 2021, after what will have been a more than 15-year absence. Adding a Rio event to the Texas and Argentina races may help make the sport more appealing to U.S. and Latin American fans as well as marketers here.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Argentina and Colombia will battle in East Rutherford, N.J., on Sept. 11 as part of a series of international soccer matches in the U.S. this summer into the fall. These events can follow on the heels of the excitement of World Cup competition, albeit seven or more time zones away and without the U.S. represented, and successful United 2026 bid to boost the sport for fans and marketers here moving forward.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The Las Vegas Knights utilize the Hispanic community by broadcasting games in Spanish. With a third of Las Vegas’ population being Hispanic, the recent NHL finalists have found ways to connect to the regions’ Latino community.
H Code has announced the acquisition of HipLatina, a digital lifestyle platform for Hispanic women.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
AT&T is negotiating the acquisition of advertising tech platform AppNexus. This would allow AT&T to compete with Facebook and Google, companies that are currently dominating the industry of digital advertising.
The Brazilian Football Federation (CBF) has partnered with Twitter to distribute exclusive content produced by the CBF. As the universe of “broadcasters” expands, the potential audience for team- or league-based content increases, making it more attractive to potential marketing partners.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
World Cup activations and partnerships have begun as the tournament kicked off last weekend. Companies are leveraging stars like Lionel Messi and Ronaldo while soccer interest is highest globally.
love.fútbol is a non-profit that mobilizes and engages communities to plan, build, manage, activate and redefine their own football pitches as sustainable platforms for social change. World Cup is the perfect time for organizations like love.fútbol to connect with global brands to spread their messages and maximize their visibility.
Portada wants to reward the best in multicultural sports and soccer marketing, which is why it has created three awards highlighting the best of the best in three different categories.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in March 2018.