Consumer Insights Roundup: Hispanics Expected to Spend More than Average Shoppers During B2S Season
A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.
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A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The National Football League is looking to grow the popularity of football abroad and Mexico is a market that the league has targeted.
Consistent programs like LaLiga World Challenge can help boost the presence of international clubs in the U.S. and Latin America, in particular with the Hispanic fan base.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
A crossover standout like Lindor, who has appeal not just to Latinos but to a wide variety of fans, can be what baseball needs as it struggles to market outside of die-hard fans, to younger audiences.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
We are excited to announce that Guillermo Rivera Hernandez, Sr. Marketing Manager at Amazon, is joining the Portada Brand Star Committee LatAm, one of the seven units of Portada’s Council System. The Council System next in-person meetings will be for the occasion of Portada Mexico on October 17 in in Casa Lamm.
Colombian startup Rappi has gained important ground in the business of delivery apps. Carlos Leal will share his expertise in app-marketing with Portada Mexico attendees.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Recently-retired Ronaldinho has launched a cryptocurrency, RSC, as part of a broad-based world football business. RSC and the associated business is the largest-scale effort by a global soccer superstar in the crypto world, and could serve as a model for others to tap into the sport’s estimated 3.5 billion fans.
We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in May 2018.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
We are excited to announce that Alex Tokatlian, Multicultural Marketing & Advertising Program Leader at Domino’s Pizza, is joining the Portada Brand Star Committee, one of the seven units of Portada’s Council System. The Council System next in-person meetings will be for the occasion of Portada New York on September 25 in New York City’s Yotel.
We are introducing a biweekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Portada is very excited about the twelfth annual edition of Portada New York on September 25 at the wonderful Yotel Hotel. Save US $150 and get the chance to network with brand and agency executives!
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Portada is now accepting nominations until July 31. Submit yours now and join the award winners at Portada New York.
Facebook unveiled a new anonymous customer tracking tool called“Journeys” so brands can see where consumer interact with brand advertising and their paths to decision-making. We asked Andrea Lopez, head of the social media agency Socialyse in Miami, to evaluate this new Facebook tool for advertisers.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.