Soccer Clubs Grow Gaming for Global Exposure
La Liga’s Real Betis club’s partnership with esports company Esportia is the latest example of a soccer organization delving into the gaming world.
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La Liga’s Real Betis club’s partnership with esports company Esportia is the latest example of a soccer organization delving into the gaming world.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Allstate continues its support of Latino sports and culture with title sponsorship of Alianza de Futbol’s “Sueño Alianza” program.
Adsmovil meets the strict anti-fraud requirements of TAG, the leading advertising accountability group.
Chanfreau brings his unique experience as a publishing industry veteran to NGL. With his leadership, the publishing division will expand its multitude of solutions and will create new relationships that drive growth.
The Puerto Rico Little League team made some waves out of the Carribbean region, continuing the sport’s legacy on the island.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Andrade “Cien” Almas made his WWE pay-per-view debut during WWE’s SummerSlam weekend. WWE covets the Hispanic wrestling market, and the sports entertainment company hopes Andrade “Cien” Almas can replicate the success he found in Mexico and Japan, growing their international fanbase.
Curacao is rolling out a series of initiatives to attract Hispanic millennials and reposition the company as the premier Omni-channel shopping destination for the new generation of Hispanic America.
The nominations were received and the jury voted. After going through a series of brilliant submissions, the finalists have been chosen in each of the five categories of the 2018 Portada Awards. Take a look at the list and get tickets for the award ceremony, to take place at the end of #PortadaNY on September, 25. For even more chances to network with first-rate executives, join us for a list of thought-provoking conferences and choose your one-on-one meetings now!
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
(Looking for your next Career move? Check out Portada’s Career Board!)
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
(Looking for your next Career move? Check out Portada’s Career Board!)
A Chivas press conference received some social media exposure for its excessive product placement in front of coach Jose Cardozo. The almost comical number of items, coupled with a mic flag and step-and-repeat logo got a few laughs and actually provided some basically harmless extra exposure for the Liga MX team and a few of its partner brands.
Digital advertising has gained important ground in the U.S. Hispanic market. Companies like Mobvious, that moved up two spots in the ranking compared to the previous year, are leading the way to reach Hispanic audiences in a more transparent and effective way.
European leagues have held “friendlies” in the U.S. for years, but La Liga North America represents the next step: bringing regular league matches here, with huge fandom and marketing possibilities.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The financial troubles of leading media rights firm MP & Silva leaves international football, and other sports rights, in flux. The unexpected availability of these rights may present opportunities for brands to partner with some of the world’s biggest football properties.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Brands are increasingly utilizing direct social media networking outlets as viable marketing opportunities, reflected in the fees celebrities charge for this access.