La Liga President Tebas Bullish on Soccer In America
At SportBusiness Summit in Miami, La Liga President Javier Tabas spoke up for the Girona-Real Madrid matchup in January, against some opposition from other organizations, including FIFA and MLS.
At SportBusiness Summit in Miami, La Liga President Javier Tabas spoke up for the Girona-Real Madrid matchup in January, against some opposition from other organizations, including FIFA and MLS.
Cox Media Group (CMG) announced the sale of Mundo Hispánico to Mundo Hispano Digital Network (MHDN). MHDN is led by by former Georgia State Senator Sam Zamarripa. Entrepreneurs Rene Alegria and Marcos Gonzalez are also MHDN investors.
IMPACT Wrestling is trying to recapture the fans’ trust with help from leveraging relationships with Lucha Underground and Mexico’s Lucha Libre AAA.
We are excited to announce that Elena Feoktistova, VP Consumer Marketing and Sponsorships LAC
at MasterCard, is joining the Portada Council of the Americas
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Flavorful seasonings are a big part of Latino culture, and the Mexican-American Treviño family has expanded its six main brands to 46 states and online, with on-site connections like recent ones at Fire and White Sox games essential to its growth.
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this
Get your tickets to #PortadaNY and learn about the best (and the not so great) consumer engagement practices during the 2018 FIFA World Cup. Daniel Keats, Director Consumer Marketing at Sponsorships, Allstate and Alejandro Solorio, Hispanic Marketing Director at Comcast Corporation will dig deep into the matter.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
(Looking for your next Career move? Check out Portada’s Career Board!)
We are excited to announce that Denisse Guerra, Marketing Director Latin America, The Estée Lauder Companies Inc., is joining Portada’s Council System.
La Liga’s gamble to export to domestic league matches won’t do much to grow soccer in America.
#PortadaMX will be the setting for the last 2018 meetings of the Portada Brand Star Committee Latam and Agency Star Committee Latam, and attendees will network one-on-one with major executives from both units of the Council System. Get tickets now!
As head of Latino / Spanish content at Sports Illustrated, Luis Miguel Echegaray is looking to grow SI.com’s audience, making the website and TV shows a “go to” spot for Hispanic sports fans.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
We talked to Santi Tefel, Senior VP at Pinnacle Financial Partners, about why the banking company decided to become USL team Nashville FC newest sponsor.
We are excited to announce that Lorena Holguin, LAC Sponsorship Director, Mastercard, is joining the Portada Sports Maketing Board, one of the seven units of Portada’s Council System.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
(Looking for your next Career move? Check out Portada’s Career Board!)
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.