The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
What: We looked at the top 15 online retail sites visited by shoppers in the US in September of this year and how they scored
A new grassroots campaign, #BringUSTheGame, was launched last week by La Liga North America in support of the January 29 regular season club matchup between FC Barcelona and Girona FC.
We are excited to announce that Andres Amezquita, VP Digital and Commercial Excellence Latin America at Stanley Black & Decker, Inc. is joining the Portada Americas Board, one of the six units of Portada’s Council System.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
The agreement shows the continued growth of Latino markets and fans as affluent consumers and creates a more varied playing field now for a lucrative category.
Rappi Director of Marketing Carlos Leal explains how the mobile app Rappi has built its success on customer-focused performance rather than technology and branding alone.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
The soccer program is attempting to gain international success as the island rebuilds from the damage left behind by Hurricane Maria.
The Vegas Golden Knights, the newest NHL franchise, is making inroads with the Latino community in the region.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
That these and other Latino stars dominate the list reflects their popularity among not only Hispanic fans but soccer supporters in the U.S. as a whole.
Off-road racing events like the Norra Mexican 1000 and teams like Vildósola Racing have earned the attention of mainstream partners in Mexico and beyond.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Puerto Rico’s Alex Cora, the Boston Red Sox’s first minority manager in their nearly 120-year history, has emerged as a brand to be recognized and embraced in The Hub.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
With uncertain prospects beyond next year’s contract, despite many signs pointing to its economic benefits, this weekend’s race is critical to its future viability.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.