Political Ad Campaigns: Targeted Victory partners with Pulpo Media
Targeted Victory, an audience-driven technology company that specializes in programmatic media buying,has partnered with Hispanic digital platform Pulpo Media.
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Targeted Victory, an audience-driven technology company that specializes in programmatic media buying,has partnered with Hispanic digital platform Pulpo Media.
The Mobile Marketing Association (MMA) released a report during Adweek in New York City, explaining that Mobile Marketing Expenditures shold increase to US$ 71 billion in the U.S. within the next decade and close to US$ 220 billion globally. Actual Mobile Advertising expenditure in the U.S. is growing at a high rate in the U.S. and is expected to reach US $5.9 billion in 2014.
Sizmek Inc. , a leading open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, has announced the acquisition of Aerify Media, a company that specializes in mobile tracking and retargeting, for US $6.25 million in cash.
Zillow has acquired Trulia for US $3.5 billion in stock. The deal, which is expected to close in 2015, could trigger similar consolidations within the online real estate industry.
To jump-start mobile Business, Yahoo is buying Flurry, the mobile app analytics and advertising startup. Financial terms of the deal weren’t disclosed but it is believed the price could be anywhere between US $200 and US $300M.
Hispanic consumers love music, and they’re more likely than the general U.S. population to use mobile devices. Put those things together and marketers get an emotion-fueled rocket to their hearts and minds. Portada’s Digital Media Correspondent Susan Kuchinskas, on how marketers use music to connect with Hispanic audiences through mobile media.
What: Hispanic Local Search Provider Ya Sabe is partnering with Atlanta’s Hispanic newspaper Mundo Hispanico to create Mundo Local. Mundo Local will offer unique bilingual and culturally-relevant content for
AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.
A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Hyundai and
The programmatic advertising platform company PubMatic has acquired the mobile ad server Mocean Mobile (formerly Mojiva), for an undisclosed amount. The new combined entity will operate under the PlubMatic name.
Univision and T-Mobile have joined forces to launch Univision Mobile, a wireless service targeting the Hispanic market with specific plans and Univision content. Although Financial terms weren’t disclosed, it is known the service launches May 19.
Both AOL and Sizmek have revealed their 2014 first quarter revenue. Apparently, eyes are now set on programmatic products, video and mobile as they have driven both companies solid 2014 Q1 revenues.
Facebook launched the Facebook Audience Network, a mobile advertising network that provides the ability to target users across the applications they use while targeting them based on the information they have shared with Facebook. The new product will allow brands to advertise on third-party apps using Facebook’s detailed targeting data.
Major newspaper companies are funding a new US $14.5 million round of investment into Wanderful Media, a service that digitizes and distributes the preprints (FSIs) that go out every weekend in local papers across the United States.
The retargeting platform AdRoll has announced a US $70 million funding round, led by Foundation Capital. Performance Equity, Glenmede and Northgate were some of the investors that participated, along with first-time investor Institutional Venture Partners. Eric Liaw of IVP will join AdRoll’s board as an observer.
Opera Mediaworks, the mobile ad platform, has announced an expanded reach across the U.S. Hispanic population through the integration of Hunt Mobile Ads, a mobile ad network in Latin America. Opera Mediaworks had already announced its integration of Hunt Mobile Ads in early January.
Chief Executive of ZenithOptimedia, Steve King (photo), has revealed the latest wave of advertising forecasts for the first time on stage at the Festival of Media Global in Rome.
According to comScore, Inc. latest data from comScore MobiLens® and Mobile Metrix® February 2014,Yahoo has considerably spread out its mobile reach,positioning as 2nd Smartphone web property . Google Sites remained as the top mobile media property, while Facebook was the top individual app.
Entravision Communications Corporation , has announced the launch of Todobebe , a content property focused on motherhood issues reaching Latinos in the US and Latin America across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services.
National Public Radio is on a hunt for Hispanics. Also for millennials, multicultural programming, and a wider view of America that includes the entire continent. It thinks its mobile app may be the way to get there. Find out how NPR, Batanga and other media properties are using apps to reach Hispanics.