Facebook in talks to buy Waze for US $1billion
Facebook is very interested in acquiring mobile app Waze. According to several Israeli media reports, executives of both companies have held meetings. It is estimated that the
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Facebook is very interested in acquiring mobile app Waze. According to several Israeli media reports, executives of both companies have held meetings. It is estimated that the
Telemundo today announced the launch of Fluency, a new multiplatform studio that will develop and produce bilingual original content for U.S. Hispanics. The studio, which
In 2012, when Terra.com live broadcast the Summer Olympics, traffic to the site not only soared but threw light over a fast-growing, unstoppable digital trend:
If succesful, Dish Network’s US $25.5 billion bid for Sprint Nextel will have many advertising and marketing implications. Taking over the third-largest mobile carrier in
Brightstar Corp., the world’s largest specialized wireless distributor and the largest Hispanic-owned business in the US, has made an investment in local information provider YaSabe. Brightstar’s
The functions of a mobile phone, and to a lesser extent of tablets, are nearly endless. That is why using mobile technologies for marketing is
Valpak Direct Marketing Systems will partner with YaSabe.com to enter the U.S. Hispanic market. YaSabe will enable users to find and discover Valpak coupons and special offers
Mobile media phones, smartphones and tablets—currently get 30% of media time in the U.S. The paradox is that less than 1% of advertising market share
A real who is who of Marketing, Media and Advertising will be present at Portada’s 6th Annual Hispanic Advertising and Media Conference in NYC’s Scholastic Auditorium with Greenhouse & Rooftop Terrace on Sept. 20, 2012. Portada’s Hispanic Mobile Marketing Forum will take place on Sept. 19 in the same venue.
We just added four major speakers to an already impressive speaker roster at our Sept. 20 Sixth Annual Hispanic Advertising and Media Conference in New York City’s Scholastic Auditorium with Greenhouse & Rooftop Terrace.
Some Stories the Hispanic marketing and media world is talking about this week.
Some stories the Hispanic Advertising and Media World is talking about this week.
The Cisneros Group of Companies is placing is strong bet in the Hispanic mobile advertising market. It just announced the launch of its new business enterprise, RedMas, a Hispanic Mobile Ad Network and Mobile Studio.
EC Hispanic Media is launching El Punto Semanal, a Spanish – language weekly for the Los Angeles market in the first quarter of 2012. The free publication will have a circulation of 140,000 and will be distributed via rack card at retailers and street racks to a large extent using El Clasificado’s current distribution system.
Toyota is undertaking a new major marketing initiative after its recall last year. It just announced the official launch of its marketing campaign for the all-new 2012 Camry: “It's Ready. Are You?” The campaign demonstrates how the seventh-generation model addresses changes in consumers' vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior styling.
How big is the market? How fast is it growing? What content is most in-demand? Who are some of the main players in the Hispanic space? Answers inside…
And other key findings from the Yahoo! Telemundo “Conexion Cultural” conference.
New practice to target Hispanics and African Americans