Adsmovil offers technology and data for the mobile advertisement business with operations in the U.S., Brazil, Mexico, Colombia, and Argentina. The company’s focus on the U.S. Hispanic market enables its clients to reach more than 90 million monthly mobile users.
Mobile Media USH
The Mobile Marketing Association (MMA) released a report during Adweek in New York City, explaining that Mobile Marketing Expenditures shold increase to US$ 71 billion in the U.S. within the next decade and close to US$ 220 billion globally. Actual Mobile Advertising expenditure in the U.S. is growing at a high rate in the U.S. and is expected to reach US $5.9 billion in 2014.
Hispanic consumers love music, and they’re more likely than the general U.S. population to use mobile devices. Put those things together and marketers get an emotion-fueled rocket to their hearts and minds. Portada’s Digital Media Correspondent Susan Kuchinskas, on how marketers use music to connect with Hispanic audiences through mobile media.
Major newspaper companies are funding a new US $14.5 million round of investment into Wanderful Media, a service that digitizes and distributes the preprints (FSIs) that go out every weekend in local papers across the United States.
Opera Mediaworks, the mobile ad platform, has announced an expanded reach across the U.S. Hispanic population through the integration of Hunt Mobile Ads, a mobile ad network in Latin America. Opera Mediaworks had already announced its integration of Hunt Mobile Ads in early January.
National Public Radio is on a hunt for Hispanics. Also for millennials, multicultural programming, and a wider view of America that includes the entire continent. It thinks its mobile app may be the way to get there. Find out how NPR, Batanga and other media properties are using apps to reach Hispanics.
The Mobile World Congress (MWC) finishes today in Barcelona, Spain, and Portada talked to several executives in the Latin space present at the MWC on what the latest innovations and trends mean for the Latin markets. Low-Cost-Smartphones: Andrés Arias, SVP Products & Operations at Adsmovil, notes that many low-cost smartphones offerings were present at the […]
What: Opera Mediaworks is acquiring Latin mobile ad platform Hunt Mobile Ads. Why it matters: A major mobile advertising network and platform is expanding into the U.S. Hispanic market and Latin America as it sees these markets as high growth markets.The transaction also reflects increasing consolidation in the (Latin) mobile advertising sector. Among other transactions last […]
Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus.
Jorg Nowak is Head of Latin America and US Hispanics at YuMe. “Most of us know, US Hispanics are one of the fastest-growing US populations, and they will contribute an even greater share (60% +) of all population growth over the next five years. Major brands and agencies are realizing that US Hispanics are where their future is. Don’t find yourself caught on the sidelines”.
Although it had announced plans to go public in 2014, Outbrain has added US $35 million in its latest fundraising round, bringing overall investment to US $99M, thus staying ahead of the content recommendation business.
A new study finds movie industry mobile marketing is in the early stages for the Hispanic market; opening weekends and holidays represent an untapped opportunity to reach Hispanic movie goers on mobile.
Genius Brands partners with PDD to launch Baby Genius® streaming service in October 2013.
At the panel “Hispanic Mobile Market: The State of Art” at our 7th Annual Conference, Gabriel Sama, Managing Director of CNET en Espanol said “If you’re not drooling over mobile marketing, you’re not riding the subway in New York”. “Gadgets are ready, readers are ready. Are publishers and marketers ready?” Moderator Jorge Rincon, COO of Adsmovil, said that […]
IMImobile, provider of end-to-end mobile engagement software and solutions, has launched DaVinci Social, a universal platform that provides tools for managing mobile and social media customer interactions.
LinkedIn plans to raise US $1 billion in a follow-on stock offering, in order to fund its international expansion.
Eventbrite announced today its acquisition of London-based data company Lanyrd and Argentinian-based ticketing company Eventioz, two acquisitions that are aligned with its strategic focus and will also add significant assets and technical power to their platform.
WhatsApp has announced its 250 million monthly active users, according to The Wall Street Journal. WhatsApp launched 4 years ago and spends no money marketing itself. According to WhatsApp, the main reason for the popularity of the app is that it allows its users to message one another without paying high fees for text messages. […]
For those still trying to figure out how much advertisers will spend on social media in the next few years, it might be worth taking a look at the latest BI Intelligence Report, which quotes several studies and forecasts painting a bright future for social media advertising. In a new report, BI Intelligence analyzes the state […]
YaSabe has been selected by Viva Móvil by Jennifer Lopez as provider of local information, the companies announced today. Under the agreement, whose financials were not revealed, Verizon Wireless’ Viva Móvil will help to promote and distribute YaSabe local search applications to its subscribers. YaSabe will help promote Viva Móvil’s new retail locations and wireless services […]