Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Mobile Marketing USH

Will 2010 finally be the Year of Hispanic Mobile Advertising?

The mobile medium still has to prove itself as an advertising vehicle targeting Hispanics. Is 2010 going to be the year where the sector finally will take off? Read about the approximate size of the market, on the companies that are testing mobile advertising and what the experts have to say ….

Changing Places

Jason Owen {Universal Music},Scott Debson {HipCricket}, Maurizio Angelone {MyScreen Mobile}, Ivan Sanchez {Adrenalina}, Victor Zeiris {Adrenalina}, Ericka Sánchez {PM Publicidad}, Rocío Zepeda {PM Publicidad}, Derek Bond {Telemundo}.

Join us in NYC, Oct. 9 to Drive the Hispanic Digital and Print Media Industries Forward

The Second Annual Hispanic Digital and Print Media, New York, Oct. 9 conference comes at a particularly important time for the industry. Distribution patterns are changing, as is the advertising buying process, and new technologies—such as digital newsstands, mobile tagging and advertising capabilities—are popping up right before our eyes.


Portada’s Second Annual Hispanic Digital and Print Media Conference will explore all of these developments in a comprehensive and highly-specific manner.


Tickets are going fast. Click here to take advantage of this Special Online Promotion, expiring this Friday, Sept. 19.

Perfect Pitch: Mobile Marketing to Latinos

A recent study showed that 63% of Latinos own a media-capable cell phone compared to 46% of non-Latinos and are 23% more likely to use their cell phones to watch video content according to MTV Networks’ Slivered Screen research.