We are delighted to confirm that Macy’s Multicultural Marketing Director Maria Cristina Rios will join the retail panel at our 6th Annual Hispanic Advertising and Media Conference in New York City’s Scholastic Auditorium & Greenhouse with Rooftop Terrace on Sept. 20, 2012.More major client side marketers will be announced soon.
The time has come for the mobile phone to be a significant ad vehicle to reach the Hispanic population in the U.S. This is why Portada, the leading Source on Latin Marketing and Media, is organizing the Hispanic Mobile Marketing Forum in New York City’s Scholastic Auditorium on Sept. 19, 2012.
Some stories the Latin Advertising, Marketing and Media world are talking about this week.
We are gearing up for Portada’s Flagship Annual Hispanic Advertising and Media Conference in NYC on Sept. 20,2012 in New York City’s Scholastic Auditorium with Greenhouse & Rooftop Terrace.
In last Thursday’s Regular Research Feature we posted an interesting research piece by the NPD Group on Convenience Stores and Hispanics.
U.S. smartphone penetration is nearing 50 percent, so it's no surprise that the adoption of mobile shopping tools has been rapid.
MEDL Mobile, a pioneer in the creation, development, marketing and monetization of mobile apps, and Bumpercar, Inc, a Hispanic marketing and advertising agency based in Los Angeles, are combining their expertise and proven track records to cater to an enormous but underserved segment of the population.
Victor Aloi is Marketing Manager of InvolveMobile, a mobile marketing software provider. In this article, the executive describes five common mistakes in mobile marketing.
Burger King Corp. said Monday that Carrols Restaurant Group Inc. is buying 278 of the fast-food chain’s company-owned restaurants for $15.8 million plus a stake in its company. Carrols is the largest Burger King franchisee in the U.S. It is buying restaurants in Ohio, Indiana, Kentucky, Pennsylvania, North Carolina, South Carolina and Virginia and will hold 575 of the company’s restaurants when the deal is complete.
We are happy to introduce Hispanic Mobile Breaking Ads, a new section covering Mobile Advertising in the US Hispanic market, through an exclusive agreement with Media Economics Group. We will present a quarterly selection, out of the hundreds tracked by Media Economics Group.
The Latin mobile advertising market is on a roll. Mobile marketing firm Pontiflex just announced that it is introducing a new new Spanish-language mobile advertising platform to connect with Spanish-speakers in the U.S. and around the world.
comScore, released data from the its MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2011.
Hispanics are fueling growth in California, the most populous state in the U.S. According to the 2010 U.S. census figures, no less than 37,6% of Californians are Hispanics.
There's no secret that Hispanics love watching movies, that they don't go alone and that they go often…
We just published the Conference agenda and are announcing new ground breaking speakers and panelists at our Fifth Annual Hispanic Digital and Print Media Conference, NYC, Sept. 22..
Some stories the Hispanic Advertising, Media and Content world are talking about this week.
Conoce las Preguntas, (Know the Questions) a new, multimedia Spanish-language campaign announced today by HHS' Agency for Healthcare Research and Quality and the Ad Council, encourages Hispanics to get more involved in their health care and to talk with their doctors about their medical concerns…
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.