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Mobile Advertising Campaigns

Quepasa and Prisa Digital Announce Partnership

Quepasa Corporation, creator and operator of Quepasa.com, the popular online social network and gaming platform for the Latino community, today announced an agreement with Prisa Digital, the media company in the production and distribution of digital news, and entertainment in the Spanish and Portuguese speaking world.

DR: ITS HISPANIC, ITS DIRECT BUT IT DOES WORK?

As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.

DR: ITS HISPANIC, ITS DIRECT BUT IT DOES WORK? [2-A]

As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.

DR: ITS HISPANIC, ITS DIRECT BUT IT DOES WORK? [3-A]

As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds. Definitely in the Hispanic market. The number of Hispanic direct response agencies has been increasing over the last few years, with new players entering the field including specialized units of general market agencies like Mercury Media en español.

Where will Televisa recoup the advertising revenues it can’t sell to Slim?

Companies controlled by Mexican entrepreneur Carlos Slim will no longer place advertising this year in various media owned by Grupo Televisa, corporate communications sources at Televisa revealed this week.

The advertising expenditures of companies owned by Mexican businessman Carlos Slim, such as Telmex, Telcel, Sanborns and Sears, would have represented about 3.8% of Televisa’s Television Abierta division revenues, and close to 1.8% of the company’s total sales.

PGA Seeks to Boost Presence Among U.S. Hispanics

The Professional Golf Association (PGA) of America has not been traditionally very active in the U.S. Hispanic marketplace. Yet, the organization’s leadership is determined to change that. Earlier this month the PGA committed $50,000 to the Lorena Ochoa Golf Foundation to support the creation of a network of “ambassador” facilities to offer low-cost instruction by PGA professionals. These facilities, says the PGA, will support neighborhood events and bring mobile golf experiences to local communities, mostly in U.S. Hispanic neighborhoods.

PGA Seeks to Boost Presence Among U.S. Hispanics [2-A]

The Professional Golf Association (PGA) of America has not been traditionally very active in the U.S. Hispanic marketplace. Yet, the organization’s leadership is determined to change that. Earlier this month the PGA committed $50,000 to the Lorena Ochoa Golf Foundation to support the creation of a network of “ambassador” facilities to offer low-cost instruction by PGA professionals. These facilities, says the PGA, will support neighborhood events and bring mobile golf experiences to local communities, mostly in U.S. Hispanic neighborhoods.

PGA Seeks to Boost Presence Among U.S. Hispanics [4-A]

The Professional Golf Association (PGA) of America has not been traditionally very active in the U.S. Hispanic marketplace. Yet, the organization’s leadership is determined to change that. Earlier this month the PGA committed $50,000 to the Lorena Ochoa Golf Foundation to support the creation of a network of “ambassador” facilities to offer low-cost instruction by PGA professionals. These facilities, says the PGA, will support neighborhood events and bring mobile golf experiences to local communities, mostly in U.S. Hispanic neighborhoods.

PGA Seeks to Boost Presence Among U.S. Hispanics

The Professional Golf Association (PGA) of America has not been traditionally very active in the U.S. Hispanic marketplace. Yet, the organization’s leadership is determined to change that. Earlier this month the PGA committed $50,000 to the Lorena Ochoa Golf Foundation to support the creation of a network of “ambassador” facilities to offer low-cost instruction by PGA professionals. These facilities, says the PGA, will support neighborhood events and bring mobile golf experiences to local communities, mostly in U.S. Hispanic neighborhoods.

Portada Survey: Hispanic Advertising and Media Execs See Business Improving

Business is clearly picking up in the Hispanic and Latin American advertising and media sectors, according to a Portada survey. The anonymous survey was done in mid-April. In addition to advertising and media executives, the survey included service providers, including companies belonging to the content, research and financial sectors.

Media and Ad Execs See Business Improving

Business is clearly picking up in the Hispanic and Latin American advertising and media sectors, according to a Portada survey. The anonymous survey was done in mid-April. In addition to advertising and media executives, the survey included service providers, including companies belonging to the content, research and financial sectors.

Will 2010 finally be the Year of Hispanic Mobile Advertising?

The mobile medium still has to prove itself as an advertising vehicle targeting Hispanics. Is 2010 going to be the year where the sector finally will take off? Read about the approximate size of the market, on the companies that are testing mobile advertising and what the experts have to say ….