Category

Mobile Advertising Campaigns

Category

Toyota is undertaking a new major marketing initiative after its recall last year. It just announced the official launch of its marketing campaign for the all-new 2012 Camry: “It's Ready. Are You?” The campaign demonstrates how the seventh-generation model addresses changes in consumers' vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior styling.

Read More

Hispanic media consumption has a very strong TV component. It makes sense that as Hispanics move towards online and mobile content consumption, videos will play a very important role. According to ComScore data, in June 2011, Spanish primary speakers spent substantially more time (50% more!) than English – primary speakers watching online videos: 1,238 minutes per viewer/month, versus 811 minutes.

Read More

Get our e-letters packed with news and intelligence!