The agenda of Portada's upcoming conferences on September 19th and 20th is filled with market intelligence to propel your business forward and with networking opportunities you won't find anywhere else.
Since ImpreMedia was acquired by a company owned by Argentinean media company La Nacion earlier this year, the organization has gone through some changes. Portada caught up with Ivan Adaime, new VP Digital ad ImpreMedia, to talk about new strategies at the Hispanic digital and print media company.
Big Data comes from various sources: CRM, transactional sources, online, social media, mobile and digital devices. Nowadays tools to process larger datasets help to facilitate Big Analysis.
We are gearing up for Portada’s Flagship Annual Hispanic Advertising and Media Conference in NYC on Sept. 20,2012 in New York City’s Scholastic Auditorium with Greenhouse & Rooftop Terrace.
Victor Aloi is Marketing Manager of InvolveMobile, a mobile marketing software provider. In this article, the executive describes five common mistakes in mobile marketing.
Internet radio and digital audio advertising is on track for a strong ad year in 2012 with solid CPMs and a growing local revenue base, according to speakers at Radio and Internet Newsletter Rain Summit West, held last week in Las Vegas during the NAB Show SNL Kagan’s Robyn Flynn reports.
As the republican presidential candidates were preparing for the Iowa Caucus at the beginning of the year, Newt Gingrich´s campaign sent an email in Spanish stressing the importance of the Iowa Hispanic community to secure his nomination.
We are happy to introduce Hispanic Mobile Breaking Ads, a new section covering Mobile Advertising in the US Hispanic market, through an exclusive agreement with Media Economics Group. We will present a quarterly selection, out of the hundreds tracked by Media Economics Group.
Pontiflex, a mobile and online signup ad platform announced new Spanish language capabilities…
Hispanics are fueling growth in California, the most populous state in the U.S. According to the 2010 U.S. census figures, no less than 37,6% of Californians are Hispanics.
Mobile analytics and advertising network company VoodooVox has been acquired by Call Genie. The cash-and-share deal is valued at $2.8 million.
Call Genie has raised a ton of venture capital from investors like Apax Partners, Softbank Capital, Steamboat Ventures (Disney), Berkshire Capital Investors and Village Ventures.
The U.S. Hispanic Advertising Market will grow between 4%-5% in 2012, according to a survey conducted by Portada in mid-October. Portada interviewed 50 client, agency and media executives
Some stories the Latin Advertising and Media World is talking about this week.
Toyota is undertaking a new major marketing initiative after its recall last year. It just announced the official launch of its marketing campaign for the all-new 2012 Camry: “It's Ready. Are You?” The campaign demonstrates how the seventh-generation model addresses changes in consumers' vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior styling.
Hispanic media consumption has a very strong TV component. It makes sense that as Hispanics move towards online and mobile content consumption, videos will play a very important role. According to ComScore data, in June 2011, Spanish primary speakers spent substantially more time (50% more!) than English – primary speakers watching online videos: 1,238 minutes per viewer/month, versus 811 minutes.
The Media Buying Business under Alloy Media + Marketing has been acquired by Prospect Capital Corporation (NASDAQ: PSEC), a publicly traded investment company that specializes in mezzanine finance and private equity investments.
An interesting discussion has evolved about the biggest challenges marketers have to face today when considering the Copa America in our LinkedIn Forum.
Until a few years ago a direct mailed custom publication was where it all started. Now, as Brice Bay, CEO of Enveritas Group puts it, it starts with SEO (Search Engine Optimization) around online content to drive traffic to the marketer’s site.
Huge passion drives engagement by the millions and that is something advertisers, and not surprisingly media properties, love.
Conoce las Preguntas, (Know the Questions) a new, multimedia Spanish-language campaign announced today by HHS' Agency for Healthcare Research and Quality and the Ad Council, encourages Hispanics to get more involved in their health care and to talk with their doctors about their medical concerns…