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Mobile Ad Networks

Univision and ABC to launch new Cable News Channel

Univision and Disney’s ABC are progressing in their plans for the 24-hour English- language news channel, but are also undertaking a multiplatform approach including website, mobile and social media content.

17% of Hispanic Mobile Users use Apps to purchase Travel

RedMas, Hispanic Mobile Ad Network and Mobile Studio, revealed the results of their survey of a sampling of the over 28 million Hispanic mobile users in the United States who responded to questions about their vacation preferences and the use of their mobile devices during this time of leisure.

UPDATED: EPMG launches Hispanic Newspaper Digital Network

EPMG, the multicultural media placement firm based in San Diego, CA, announced the launch of its digital division, which focuses on the development of digital properties including web and mobile sites, online banners, and rich media advertising.

Will Online Video (Advertising) kill the Univision Star?

Hispanic media consumption has a very strong TV component. It makes sense that as Hispanics move towards online and mobile content consumption, videos will play a very important role. According to ComScore data, in June 2011, Spanish primary speakers spent substantially more time (50% more!) than English – primary speakers watching online videos: 1,238 minutes per viewer/month, versus 811 minutes.

A New Investment Bonanza?

Good news for entrepreneurs and startups in the Hispanic and Latin American media, advertising and marketing services sectors. In the last few months there have been several deals involving small and medium sized companies