Highlights from Hispanic Upfront Week in New York City
A look at last weeks Hispanic Upfronts and the offerings of the main networks.
A look at last weeks Hispanic Upfronts and the offerings of the main networks.
All the nominations are in. Now it’s your turn to vote for the best in Latin Advertising, Media and Innovation! Award Winners will be announced at Portada's 2012 Latin American Advertising Media Summit Award Ceremony.
Univision and Disney’s ABC are progressing in their plans for the 24-hour English- language news channel, but are also undertaking a multiplatform approach including website, mobile and social media content.
The Olympic Games are probably the biggest sporting event in the world, and media powerhouses are vying for the best coverage and the biggest audiences. The problem is, the ratings have never been very impressive, at least for the U.S. Hispanic networks.
RedMas, Hispanic Mobile Ad Network and Mobile Studio, revealed the results of their survey of a sampling of the over 28 million Hispanic mobile users in the United States who responded to questions about their vacation preferences and the use of their mobile devices during this time of leisure.
Online advertising management firm Pubmatic is expanding into the U.S. Multicultural and Latin American digital media markets. The company recently hired Dayna Moon to develop relations with publishers in the Latin American and U.S. Hispanic markets
Fox International Channels (FIC) and the RCN Television Group (RCN) have
appointed Emiliano Saccone as President of MundoFox.
comScore, released data from the its MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2011.
EPMG, the multicultural media placement firm based in San Diego, CA, announced the launch of its digital division, which focuses on the development of digital properties including web and mobile sites, online banners, and rich media advertising.
Did our 2011 predictions pan out? In early January of this year we published our 12 Latin Marketing and Media Predictions for 2011. Lets go through each of them and see if we were right or not.
The Cisneros Group of Companies is placing is strong bet in the Hispanic mobile advertising market. It just announced the launch of its new business enterprise, RedMas, a Hispanic Mobile Ad Network and Mobile Studio.
Hispanic media consumption has a very strong TV component. It makes sense that as Hispanics move towards online and mobile content consumption, videos will play a very important role. According to ComScore data, in June 2011, Spanish primary speakers spent substantially more time (50% more!) than English – primary speakers watching online videos: 1,238 minutes per viewer/month, versus 811 minutes.
The stories the Latin Marketing and Media World is talking about this week.
Portada interviewed Guillermo Méndez Córdova, Brand Manager of Olé, the largest circulation sports newspaper in Argentina with the highest number of unique users.
We just published the Conference agenda and are announcing new ground breaking speakers and panelists at our Fifth Annual Hispanic Digital and Print Media Conference, NYC, Sept. 22..
Good news for entrepreneurs and startups in the Hispanic and Latin American media, advertising and marketing services sectors. In the last few months there have been several deals involving small and medium sized companies
An interesting discussion has evolved about the biggest challenges marketers have to face today when considering the Copa America in our LinkedIn Forum.
Some stories the Hispanic Advertising, Media and Content world are talking about this week.
Portada recently talked to Meredith´s Hispanic Ventures Enedina Vega on its soon to be relaunched SiempreMujer.com site and the strong rebound in advertising at Siempre Mujer magazine.
Portada recently talked to Meredith´s Hispanic Ventures Enedina Vega on its soon to be relaunched SiempreMujer.com site and the strong rebound in advertising at Siempre Mujer magazine.