Portada interviewed Alberto Pardo, CEO of AdsMovil, about the company’s status after its agreement with Millennial Media and the creation of Millennial Media Exchange (MMX), following Millenial Media’s partnership with AppNexus.
Lopez Negrete Communications has just opened a new office in New York City.
Foursquare has just announced its advertising platform is now open for businesses of all sizes, all over the world.
Video ad network Ebuzzing has launched a new platform called Self Serve, the first global platform for media agencies and small and medium businesses to broadcast brand online videos.
Mobile ad network Millennial Media partnered with ad-tech company AppNexus to create Millennial Media Exchange (MMX), which intends to be the world’s largest premium mobile advertising exchange.
Earlier this week, Twitter announced it had purchased mobile ad startup MoPub.
Millennial Media Inc. is looking to expand in Latin America with acquisitions ” to take advantage of a steadily growing mobile advertising market”, according to Reuters.
Mobile operators are entering the mobile advertising business in a big way. Telefonica and Sprint have formed a mobile advertising alliance to provide a platform
..Integrating Print and Digital Media Let’s not forget that Latinos also still read newspapers, magazines and mail, and avidly surf the Internet. Technological innovations are
The functions of a mobile phone, and to a lesser extent of tablets, are nearly endless. That is why using mobile technologies for marketing is
The Cisneros Group of Companies announced the creation of the largest ad network serving the Americas by merging the mobile business of Redmas, Cisneros’ digital
Univision Communications is officially announcing the launch of UVideos today. UVideos is a bilingual digital network with about 1500 hours of long form programming and about 200 short clips a day free to users.
Online Video Advertising is booming in the Latin markets. Univision recently launched a social video network called UVideo Digital Network and several other major players including (Terra with Terra Live and Sony with Crackle) have entered the space.
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Last week’s Advertising Week drew hundreds of thousands of participants, according to the organizers, from around the world to New York City for a week long of over 200 different programs on advertising and its neighboring industries (media, marketing and technology).
Some stories the Hispanic Marketing, Advertising and Media world is talking about this week.
More than 50 Candidates were nominated for the 8 different Award Categories. Now is your time to vote for the best and brightest in Hispanic Advertising, Marketing and Media.
Some stories the Hispanic Marketing, Advertising and Media world is talking about this week.
Max Kilger, Chief Behavioral Scientist, Experian Simmons (photo) will present a brand new study about the Hispanic Mobile Market at Portada’s upcoming Hispanic Mobile Marketing Forum in New York City’s Scholastic Auditorium on Sept. 19th.
The time has come for the mobile phone to be a significant ad vehicle to reach the Hispanic population in the U.S. This is why Portada, the leading Source on Latin Marketing and Media, is organizing the Hispanic Mobile Marketing Forum in New York City’s Scholastic Auditorium on Sept. 19, 2012.