AT&T will invest in the mobile sector in Brazil. Telcom firms are already in a tight competition in Latin America, and particularly in Brazil.
Adcolony has positioned itself as the world’s second-largest mobile video in the world; it occupies the first place in the Mobile Seller Trust Index, as one of the most reliable mobile advertising at the global level.
What: Since the first launch in June 2017, Sprint reminds Verizon customers that they’ll get a whole unlimited year for switching. Why it matters: Telcos are among the largest marketing categories, particularly when it comes to reaching Hispanic consumers. Both Verizon and Sprint target Spanish-dominant Hispanics and bilingual Millennials. “Keep your Verizon phone and save […]
Adsmovil, in conjunction with the Mobile Marketing Association (MMA) LATAM, has published the e-book “Brand Safety and Mobile”.
Growth Catalyst Partners and PSP Capital have acquired a majority stake in Beachfront Media, a mobile video monetization company. No financial terms were disclosed.
Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
Mobile engament leader announced aUS$47 million Series D round of financing led by Norwest Venture Partners with participation from existing investors Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures.
The funding will be used to fuel Leanplum’s global expansion, hire world-class talent, and build the next-gen marketing cloud.
We are now close to what seems to be a new inflection point, where the wealth of connected people, and the abundance of business opportunities will surprise the ones who dare to care about Latin America’s Data arouse.
According to Zenith’s Online Video Forecast, viewers will spend an average of 47.4 minutes a day watching videos online this year, up from 39.6 minutes in 2016. This is partly driven by a 35% increase in viewing on mobile devices, a total of 28.8 minutes a day. How The Story Room, Walton Isaacson, Havas and the community tackle the opportunity.
Mobile ad platform Sabio Mobile announced a “Validated Publishers” feature for its supply offering.
Brands will be able to secure high-quality supply on Sabio Mobile’s platform through a rigorous vetting process without worrying about brand safety and fraud.
We talked to Emanuela Zaccone, Digital Entrepreneur, Co-founder and Marketing Manager of TOK.tv, about how the platform in changing the way fans consume live soccer games. TOK.tv recently launched in China, releasing the official Real Madrid app for Chinese fans.
Hello friends! Have you missed me? I’ve been meaning to post the latest news. In the end, I am like the rest of us: with deadlines, targets, and reports to file. And Digital Bites.
Six years after Evan Spiegel and Bobby Murphy, CEO and CTO of Snap Inc., respectively, developed their image exchange application at Stanford University, Snapchat has become a mainstay of the millennials’ social life—successfully evolving from a scorned application for sending fleeting photos to a messaging platform with new content formats.
Juan Carlos Rodríguez, president at Univision Deportes, confirmed during Sport Innovation Summit (SiS) Mexico 2017 that LigaMX team, Las Chivas from Guadalajara has signed one more year of TV rights with the Hispanic-focused broadcaster.
Mobile marketing provider 3Cinteractive(3C) has acquired SMS messaging business portfolio of SITO Mobile Ltd a mobile engagement platform. SITO’s SMS messaging clients will benefit from 3C’s Switchblade mobile marketing platform and product-solutions
Apps are at their peak and we will be seeing many ad-tech companies developing specific apps for each market under one same platform. As a result, mobile app producers will have to increase the current benefits of existing apps. Here are our 4 top mobile app predictions for 2017.
Advertising technology company Viant, part of Time Inc., has signed an agreement to acquire Adelphic. The combination will create the industry’s first people-based demand-side platform, powered by over 1 billion registered users globally.
Portada talked to Christian Martinez, US Multicultural director at Facebook, about how U.S. Hispanics are planning and buying their trips.
Mobile Ads & Social Media can trigger purchase interest and aid product discovery, according to IAB’S latest “Mobile Commerce: A Global Perspective,” a mobile users survey carried out in 19 Countries.
What: Flurry has released its first-ever report analyzing mobile activity across Latin America just in time for the 2016 Rio Olympics. According to the report, Apple is losing market share and Android operating system are growing. Why it matters: Brazil and Mexico make up 55% of all sessions over the last year probably because of the size of each […]