A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.
Insights like Nielsen’s can help understand the fragmented media landscape, as well as how the myriad of available options shapes consumers’ behavior while forcing marketers and advertisers to produce tailored experiences.
Innovations powered by AI technology will drive the industry’s transformation and the next-generation 5G telecommunications technology will create opportunities in autonomous vehicles, the IoT and robotics.
We talked to Adsmovil’s Alberto Pardo about the main challenges and recommendations to reach Hispanics effectively through mobile. Hispanics are a hugely important part of the U.S. population, and communicating successfully with them demands a holistic understanding of the consumer’s identity and behavior.
Today’s marketing is all about attracting loyal consumers and building meaningful connections with them just as well as it as about being relevant on mobile platforms. Apps can be a shortcut to success…, if you know how to tackle the challenges.
GWI Commerce has presented GlobalWebIndex’s latest analysis of e-commerce behavior and engagement levels. This survey will help marketers understand the evolving dynamics of how people of all ages choose and purchase products online.
Adsmovil offers technology and data for the mobile advertisement business with operations in the U.S., Brazil, Mexico, Colombia, and Argentina. The company’s focus on the U.S. Hispanic market enables its clients to reach more than 90 million monthly mobile users.
Portada talked to Vince Torres, Senior VP, Marketing at AT&T, about the company’s new “Giving you More For Your ‘Gotta Get The Best Deal’ Thing” Campaign. AT&T is offering new deals specifically tailored for the three biggest U.S. cities, which are also the cities with the highest Hispanic populations: New York, Chicago, and Los Angeles.
Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.
AT&T will invest in the mobile sector in Brazil. Telcom firms are already in a tight competition in Latin America, and particularly in Brazil.
Adcolony has positioned itself as the world’s second-largest mobile video in the world; it occupies the first place in the Mobile Seller Trust Index, as one of the most reliable mobile advertising at the global level.
What: Since the first launch in June 2017, Sprint reminds Verizon customers that they’ll get a whole unlimited year for switching. Why it matters: Telcos are among the largest marketing categories, particularly when it comes to reaching Hispanic consumers. Both Verizon and Sprint target Spanish-dominant Hispanics and bilingual Millennials. “Keep your Verizon phone and save […]
Adsmovil, in conjunction with the Mobile Marketing Association (MMA) LATAM, has published the e-book “Brand Safety and Mobile”.
Growth Catalyst Partners and PSP Capital have acquired a majority stake in Beachfront Media, a mobile video monetization company. No financial terms were disclosed.
Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
Mobile engament leader announced aUS$47 million Series D round of financing led by Norwest Venture Partners with participation from existing investors Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures.
The funding will be used to fuel Leanplum’s global expansion, hire world-class talent, and build the next-gen marketing cloud.
We are now close to what seems to be a new inflection point, where the wealth of connected people, and the abundance of business opportunities will surprise the ones who dare to care about Latin America’s Data arouse.
According to Zenith’s Online Video Forecast, viewers will spend an average of 47.4 minutes a day watching videos online this year, up from 39.6 minutes in 2016. This is partly driven by a 35% increase in viewing on mobile devices, a total of 28.8 minutes a day. How The Story Room, Walton Isaacson, Havas and the community tackle the opportunity.