Major Mexican soccer matches are taking place in the U.S., due to the important Mexican-American fan base, having the game played in the U.S. represents a huge marketing opportunity both for brands, e.g. Honda, fans, and TV broadcasters.
Emilio Trabulse Amor, marketing director of Marti Group, talks about the challenges and trends in the Mexican sports market.
Patty Marchak, international director at Club América, tells us about the team’s expansion plans in the U.S..
Marketer and producer of Hispanic soccer programs in the U.S. BRC Group has announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans. JUGOtv has partnered with some of Mexico’s greatest stars like Rafa Marquez, Luis Garcia and Ramon Ramirez, to bringing Mexican soccer and its stars closer to their fans in the U.S.
FLUVIP, an influencer marketing company, has decided to open offices in Mexico.
Jorge Inda Meza, U.S. marketing director for the Western region at Anheuser-Busch, talks to Portada about why now is a good moment to bring Estrella Jalisco beer to the U.S..
[ctalatinb] David Benitez has led Intelligent Mexican Marketing in connecting leading Mexican brands with American consumers for nine years. He sat down with Portada to
Pedro Labarta is Managing Director Mexico and LATAM at Brand Networks. Brand Networks is a platform that helps brands to plan, optimize and automate paid
Brazilian beer brand Skol is the most valuable brand in Latin America, with 20% growth in 2015, taking its brand value to US$8.5bn. Last year’s number one Corona moves to second position with growth of 6% to US$8.5bn.
What: Kena magazine has returned to the Mexican publishing market. Why it matters: After having experienced a period of great success, the publication entered into
Two major Latin American countries celebrated their annual IAB Conferences during the last two weeks: Mexico’s IAB Conecta and Argentina’s IAB Now. Some key trends as seen by Portada’s Editorial Team members who attended both events.
What: Video Games total sales in Latin America were of US$1.86 billion in 2014 and are expected to reach US$2.7 billion in 2019, with a 8.4% annual compounded growth rate. Why
With the start of the Copa America 2015, June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with
Busca Corp., a leading digital entertainment network headquartered in La Jolla, California, has signed a multi-year license agreement with Rotten Tomatoes to launch Tomatazos.com, the official Spanish language movie ratings and reviews site.
Gravity 4 has just acquired EzLike, the Facebook paid advertising platform, making this the company’s 8th acquisition and making it the dominant player in the paid social space.Portada interviewed Xavier Mantilla, General Manager Latin America at Gravity4, to have view on this recent acquisition.
Powered by the fifth straight year of accelerated growth in product placement investments and strong expansion in consumer events in emerging markets, global branded entertainment revenues posted faster year-on-year growth in 2014 as paid placements in television, film and digital media combined with consumer event marketing and sponsorships to post a 6.3% increase to a record US$73.27 billion, according to the PQ Media Global Branded Entertainment Marketing Forecast 2015-19.
Magna Global, the forecasting unit owned by IPG, recently published its 2015 Global Advertising forecasts showing Latin America as the highest growth area worldwide, with LatAm expected to see almost a 13% uptick in 2015 after jumping 15% in 2014. Portada interviewed Shaffia Sanchez, President, MAGNA Global, World Markets, so she could explain the rationale behind the forecast.
Batanga Media is allocating more resources to its content offerings, particularly to expand its Portuguese brands to the rest of Latin America, primarily Mexico and Argentina. Batanga Media is also spinning off its Performance Advertising Business into a new unit called Groovit Digital.
What: After losing Telefonica and P&G Digital, Starcom now lost the Coca Cola Mexico business. Why it matters: Losing Coca Cola Mexico, with an estimated