For years, large chains have targeted Hispanics by adding a special aisle with select items from their home countries. These days, this approach can be a bit outdated; diversity and globalization demand a more integrated approach.
Major Hispanic Markets
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
Relationships between brands and consumers are highly dependant on the consumer’s attitudes and passion-points, and in the case of Hispanics, acculturation plays an important role.
We talked to brilliant members of Portada’s Council System to find out where they think the industry of marketing is heading in the immediate future. In view of the accelerated pace at which the industry is evolving, companies need to get ready for what is coming in marketing.
4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…
We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.
IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.
AT&T obtained approval from the Department of Justice to acquire Time Warner for US $85 million after a six-week trial. This was the first time in four decades that the government directly intervened in a vertical merger, gaining the attention of corporations who feared a change in the course of the history of the media industry.
Last Thursday at Portada Los Angeles, select speakers got together to discuss how all marketing is now multicultural marketing. Panels included varied topics ranging from taxes to Hollywood, attendees got a glimpse of what’s next for the Latino market.
Tú Cuentas, the platform dedicated to US Hispanics’ opinions on products and services, has revealed the results of their latest study. We at Portada talked to Olga Bueno, founder and CEO, about the key findings.
MiLB has announced its 2018 campaign aimed to reach US Hispanic communities, “La copa de la diversión.”
Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.
A new Packaged Facts report shows more than half of Hispanics mainly buy natural/organic when grocery shopping, which creates opportunities for shops and grocery stores to reach that segment of the population more effectively
The Arizona Diamondbacks continue to demonstrate a strong commitment to the Latino community. The Latino market makes up a significant portion of the team’s fan base.
Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking.
Latinas (Latin American women) wash their hair because they want to look good, confident and attractive just like any other woman in the market. However, and in order to get to such stage, they have to purchase products that allow them to meet such expectations.
MARCA Claro arrives in Mexico with a special focus on the Hispanic market.
Portada talked to Christian Martinez, US Multicultural director at Facebook, about how U.S. Hispanics are planning and buying their trips.
Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.