We are excited to announce that Jose Manuel Langarica, Head of Performance Marketing at Volaris, is joining the Portada Travel Marketing Board, one of the six units of Portada’s Council System.
Travel Marketing Latin America
Smart Alliance is a new company that specializes in airport advertising space, with a focus on travel retail and luxury.
We are excited to announce that Ana Laura Acevedo, Senior Vice President, Marketing & Business Development at RCI Latin America, is joining the Portada Travel Marketing Board, one of the six units of Portada’s Council System.
While about 85% of Internet users in Latin America look at entertainment sites, only 26.4% visit travel sites, which could mean the travel industry has a lot to work on to reach Latin American audiences.
Discover the World and Cathay Pacific Airways have launched their new sales and marketing representation in Ecuador, the 14th Latin American country where Discover the World represents Cathay Pacific and Cathay Dragon.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
More than 650 readers cast their votes to choose this year’s Top Travel Marketing Campaign finalists. Find out who they are, and discover who the winner is determined by award jury of brand marketers of the the Hospitality Sales and Marketing Association International (HSMAI) on June 8, during the Award Ceremony at PortadaLat!
The PortadaLat Awards have announced the 2017 Travel-oriented Award nominees. Voting is open through May 19 to determine the winners of two categories: Top Travel Marketing Campaign and “Viajero Inteligente” Business Traveler Award. Below are the 15 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote on which candidates move on to the finalist round. Check out the nominees and vote for your favorite now!
#PortadaLat Speaker-Pablo Chiozza of Latam Airlines: “Our New Low Cost Strategy Will Translate into Fare Decreases of Up to 40%”
Pablo Chiozza, Sr. VP USA, Canada & Caribbean, Latam Airlines Group will be one the many major executives present at PortadaLat. Portada interviewed Chiozza to ask him about Latam’s new low-cost strategy, the use of marketing tech to acquire new customers and more.
Portada is recognizing the important role of Travel Marketing in the U.S. and Latin America by introducing two Awards whose winners will be announced at PortadaLat in Miami on June 7-8. The top Travel Marketing Campaign Award and the Viajero Inteligente Business Traveler Award. Who will come out on top? Nominate your candidates below!
#PortadaLat Early Bird Ends this Friday April 21! The Most Influential Decision Makers, All in One Place!
All decision makers and trailblazers in U.S. and Latin American marketing communications will be at our must-attend 9th annual edition in Miami’s Hyatt Regency Hotel. More than 100 trailblazers will lead different sessions, workshops as well as an innovative award program. As always, networking opportunities will also be very prominent.
Travel marketers should address last-minute deals while offering incentives for early bookings, and find ways to offer tangible services and variations on discounts for increasingly budget-conscious travelers.
What: Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]
We spoke with agency and brand executives to learn about their travel marketing plans for 2017.
LuxHub, the centre of excellence within Havas that focuses on fashion, luxury and premium lifestyle, is expanding to Latin America. The LuxHub will be based in Buenos Aires, Argentina and have offices also in Mexico City and São Paulo. Tammy Smulders, Global Managing Director of Havas LuxHub based in London, UK, speaks with Portada about current challenges in luxury goods […]
OTAs are looking for other ways to monetize their sites, apart from bookings.
What: Jordi Torres, general director of Airbnb for Latin America, spoke with Portada about their latest marketing strategies for expansion in Latin America.
Roberto Zapata, CEO at Hoteles Misión, told Portada about the company’s plans to have 100 hotels worldwide by 2020.
A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.