Travel Marketing Latin America

Trump does not Scare American Tourists who want to Travel to Mexico

What:  Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]


Havas to Launch LuxHub in Latin America (INTERVIEW with Tammy Smulders, Global MD)

LuxHub, the centre of excellence within Havas that focuses on fashion, luxury and premium lifestyle, is expanding to Latin America. The LuxHub will be based in Buenos Aires, Argentina and have offices also in Mexico City and São Paulo. Tammy Smulders, Global Managing Director of Havas LuxHub based in London, UK, speaks with Portada about current challenges in luxury goods […]


TRAVEL ROUND-UP: Skyscanner, Sabre, ASUR, and More…

A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. U.S./U.S.-HISPANIC MARKET A recent AAA survey has shown that more than one-third of Americans (35%) are planning on taking a vacation involving two or […]


At #PortadaMx: Arena and Volaris Delve into the Do’s and Dont’s of Social Advertising

Juliana Sarria, CSL of Strategy and Product at Arena, and Ricardo Rivera, Head of Marketing of Volaris, spoke at the fifth edition of Portada’s annual Foro Mexico de Publicidad y Medios  (#PortadaMX ) about the very quickly growing sector of social advertising. Both executives shared their strategies for social ads, explained the challenges they are facing and talked about […]


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Scout’s Michael Neuman on Why He’s Bullish on MLS

Scout’s Michael Neuman on Why He’s Bullish on MLS

Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.


CHANGING PLACES: Nicole Cordero, Andy Amendola, Marcus Fisher…

CHANGING PLACES: Nicole Cordero, Andy Amendola, Marcus Fisher…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


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