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Start ups Latin America

PayPal Acquires Iron Pearl

Paypal has acquired Iron Pearl, a Palo Alto startup that specializes in the science of customer acquisition and engagement. Iron Pearl has developed tools, methodologies

Latin Interactive World: Product comparison site BuscaPé

BuscaPé is a product and pricing comparison site targeting the Latin world. At the same time BuscaPé is an important digital advertiser Mariela Sandroni (photo), Marketing Manager for BuscaPé Latin America, tells Portada that the site devotes 55% of its budget to advertising campaigns on search engines and social networks. Yet the 93% of the sites traffic is organic.