Rappi Director of Marketing Carlos Leal explains how the mobile app Rappi has built its success on customer-focused performance rather than technology and branding alone.
Start ups Latin America
Colombian startup Rappi has gained important ground in the business of delivery apps. Carlos Leal will share his expertise in app-marketing with Portada Mexico attendees.
Latin American tech startup Data Gran helps its customers reduce their expenditures in digital advertising by at least 20 percent and increase revenues.inbound marketing is a prevalent trend in Latin America, with up to 60% of marketers claiming to engage in it.
The launch of Games4U is part of Vivo’s strategy in a very promising enterprise: Brazil is the 13th largest game market in the world and mobile gaming is the fastest growing segment, claiming 42% of the global gaming market.
Mobile analytics firm AppsFlyer is expanding in LatAm with the opening of a new office in Buenos Aires, Argentina. Latin America is one of the growing sectors of the gaming industry, and it will hit US$4.1 billion this year.
The latest news in digital from the US-Hispanic and LatAm markets: Publicitas, Loreal, Grupo Expansion all make news in February 2016.
What: Silicon Valley venture 500 Startups, a capital seed fund and startup accelerator, is about to launch a 10-week growth marketing program in South Florida beginning Sept. 28. Why it matters: Startups accepted into the program with “growth as a mindset” will be in the post-seed stage and have previously raised at least US$150,000 in funding from other […]
2btube and Bent Pixels Launch New Technology Platform to Maximize Audience Growth and Creator Revenues
2btube has announced the launch of a new technology platform powered by Bent Pixels to better serve the needs of its growing talent base.
App SnapChat raises US$537.6 million, reaching a possible US$16 billion valuation which would make the app maker among the world’s most valuable startups.Messaging services are becoming some of the most highly valued startups in the industry. Snapchat still has to face competence from big players like Whatsapp and Facebook own chatting service , which have led the company to consider a possible IPO in the nearest future.
Since its founding in 2012, Mescalina, a technology-focused agency based in Mexico City, has come up with innovations that demonstrate interesting ways to communicate. Now, it’s ready to expand commercially, providing strategic technology interactions for brands.
Gravity 4 has just acquired EzLike, the Facebook paid advertising platform, making this the company’s 8th acquisition and making it the dominant player in the paid social space.Portada interviewed Xavier Mantilla, General Manager Latin America at Gravity4, to have view on this recent acquisition.
WHAT: Xavier Mantilla has been appointed as General Manager of Gravity4 in Latin America. He will lead the operation out of Sao Paulo, Brazil. Until recently Mantilla worked as SVP at UM in New York.Gravity4 last week acquired display ad retargeter Triggit and is on an acquisition spree to fulfill its vision to become the World’s […]
Still pursuing its’ video strategy, AOL has now bought an Francisco start-up Vidible that’s built technology to simplify the process of syndicating online video.
#PortadaMex – Alejandro Campos Carles: “Efficient Media buying is still a challenge to digital marketing”
The digital marketing progress cannot be understood without the Mobile growth, which is the major global megatrend, said Alejandro Campos Carles, CEO of StartMeApp, during the 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex) yesterday.
Our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex), was held yesterday in the Hotel Presidente InterContinental in Mexico City, where over 100 marketing and advertising experts discussed global trends in mobile and programmatic buying.
“Broadcasting is being questioned” said Alejandro Fishman, president of IAB Argentina and CEO of Yahoo! Argentina, in IAB Now opening speech. IAB Now, which each year gathers hundreds of marketing, advertising and media executives, was yesterday held in Buenos Aires.
DynAdmic is a Private marketplace for online video advertising that uses audio recognition technology to support the programmatic video buying. “With this technology we help marketers reach their exact audience based on what they are watching”, says Camila Masetti, international marketing director of DynAdmic. Currently, DynAdmic is expanding into Latin America with an office in Sao Paulo, Brazil, which handles opperations in Brazil and Mexico. They are also planning to expand into Chile, Peru and Colombia. In Brazil and Mexico their main clients are: L’Oréal, Red Bull, Pepsico, Chevrolet, Fox, Warner Bros, among others.
Easy Taxi, Rocket Internet’s multi-geography mobile taxi app, has raised US $40 million in Series D funding led by the Russian Phenomen Ventures with participation of Tengelmann Ventures, techcrunch said.
The rise of YouTube and its attendant online celebrity millionaires has created new opportunities for venture investors to launch new marketing and advertising platforms.
Wired’s Scott Dadich’s answers are in! His answers to questions from Mariza Bafile, Guido Conterno, Gustavo E. Garcia, Jeffrey Duque, Yousef Kattan and Pamela Centeno.