Start ups Latin America

500 Startups to Launch a 10-Week Growth Marketing Program in Miami

What: Silicon Valley venture 500 Startups, a capital seed fund and startup accelerator, is about to launch a 10-week growth marketing program in South Florida beginning Sept. 28. Why it matters: Startups accepted into the program with “growth as a mindset” will be in the post-seed stage and have previously raised at least US$150,000 in funding from other […]


Snapchat raises more than US$ 500 million at a US$ 15 billion Valuation

App SnapChat raises US$537.6 million, reaching a possible US$16 billion valuation which would make the app maker among the world’s most valuable startups.Messaging services are becoming some of the most highly valued startups in the industry. Snapchat still has to face competence from big players like Whatsapp and Facebook own chatting service , which have led the company to consider a possible IPO in the nearest future.


Xavier Mantilla to lead Gravity4’s LatAm Expansion

WHAT: Xavier Mantilla has been appointed as General Manager of Gravity4 in Latin America. He will lead the operation out of Sao Paulo, Brazil. Until recently Mantilla worked as SVP at UM in New York.Gravity4  last week acquired display ad retargeter Triggit and is on an acquisition spree to fulfill its vision to become the World’s […]


Latin Interactive World: Video Ad Market: “In Brazil pre-roll is the king”, C. Masetti, DynAdmic.

DynAdmic is a Private marketplace for online video advertising that uses audio recognition technology to support the programmatic video buying. “With this technology we help marketers reach their exact audience based on what they are watching”, says Camila Masetti, international marketing director of DynAdmic. Currently, DynAdmic is expanding into Latin America with an office in Sao Paulo, Brazil, which handles opperations in Brazil and Mexico. They are also planning to expand into Chile, Peru and Colombia. In Brazil and Mexico their main clients are: L’Oréal, Red Bull, Pepsico, Chevrolet, Fox, Warner Bros, among others.


Victor Kong and Cesar Salazar latest additions to Latam Summit

Victor Kong, President of Cisneros Interactive, and Cesar Salazar, Venture Partner, 500 Startups are the latest additions to a very impressive agenda for Portada’s 2014 Latam Advertising and Media Summit next month (June 3-4) in Miami’s InterContinental Hotel. In a conversation under the banner “Ignite the entrepreneur inside you!” Mexican venture capital and tech maven […]


MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.