Telemundo Media and Chevrolet have teamed up to create a new digital sports reality series, “La Cueva de la Fiera,” available on www.Telemundo.com/lacuevadelafiera. Supported by a 360° degree promotional campaign and produced long with Chevrolet, the weekly webisodes will be launched in February offering fans a glimpse inside Mexican professional soccer’s Club Leon.
Facebook has announced the acquisition of SportStream, a startup that analyzes social media mentions of sports and provides clean data access to news outlets and teams.
FOX Sports renewed its media rights in the United States and Caribbean to the UEFA Champions League and UEFA Europa League soccer competitions, for three additional seasons from 2015-16 through 2017-18.
The joint-venture Viva Superstars, Polaris Sports, and Portuguese-Dutch startup bViva, has announced the release of the Viva Ronaldo full version, Cristiano Ronaldo’s official online platform available as a mobile app and on the web at www.vivaronaldo.com.
Adidas has been a Fifa partner since 1970 when the company fist provided the match ball for the World Cup in Mexico.
Now, the partnership renewal has been extended until 2030.
Adrian Fariña, Director of Marketing for Visa, talked with PORTADA during the Latam 2013 Media Festival about the brand’s positioning strategy and its plans for the upcoming 2014 World Cup and 2016 Olympics, both to be held in Brazil. “This will be Visa’s most global and most social campaign to date”
Ben Jankowski, Group Head, Global Media, MasterCard Worldwide will be one of the main attractions at our upcoming Portada Latam Summit on June 4-5 in
Riccardo Tafa is Managing Director of RTR Sports, a Marketing Agency. Tafa is a professional consultant expert on Sports Sponsorship and Strategic Marketing Management with 10
We are extending the Early Bird registration to our Latin American Advertising and Media Summit (Miami June 4-5, 2013), due to requests from our audience,
Last Friday, the International Olympic Committee (IOC), announced that America Movil, the Mexican telecommunications company controlled by Slim, was awarded the rights to next year’s Winter
BBVA – Global ::: SHOP2GO – Mexico ::: Samsung Electronics – Latin America SHOP2GO – Mexico DRAFTFCB Chicago has opened a new branch office in
Sports and Digital Media are very hot in Brazil in anticipation of the 2014 Soccer World Cup and the 2016 Olympic Games. Portada’s Brazil correspondent
ESPN announces the sponsor roster for the London 2012 Olympic Games that will be telecast across ESPN networks in South America. Head & Shoulders, Gillette, McDonald’s, Samsung and Visa are among the pan regional sponsors.