NFL Game in Mexico Meets Bud Light’s Expectations
NFL’s main sponsor in Mexico got the most out of the live game the Houston Texans played against the Oakland Raiders, at the Estadio Azteca on November 21st.
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NFL’s main sponsor in Mexico got the most out of the live game the Houston Texans played against the Oakland Raiders, at the Estadio Azteca on November 21st.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to
Camilo Durana, VP Property and Commercial at MLS, explained how important it is connecting with their fans and how they do it, during Portada’s Hispanic Sports Marketing Forum.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
What: There is an increased interest of Mexican brand marketers in sponsoring athletes, not just soccer players. What do Mexican brands really want when they are looking to sponsor an athlete”?
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
The UFC will continue to focus on growing in the Latin American market.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Patty Marchak, international director at Club América, tells us about the team’s expansion plans in the U.S..
The Spanish specialized soccer site Don Balon will now have its U.S. version, focused in the Hispanic market.
The SF Deltas is San Francisco’s first professional soccer team ever. Although the SF Deltas don’t have any players nor lead coach jet, San Francisco’s community has been supporting the entrepreneurial team to launch the team and get the company starting.
David Rosa, head of business intelligence at FC Valencia, speaks about the club’s biggest mistakes, and the lessons that he learned when getting the team back on its feet.
With the start of the Copa America 2015, June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced an official partnership with Scotiabank, designating the international bank as title sponsor of the CONCACAF Champions League and official sponsor of its Gold Cup tournament of national teams. Traffic Sports USA, the sponsorship rights agency of CONCACAF, secured the deal.
Major League Soccer (MLS) and U.S. Soccer have partnered with sports and entertainment powerhouse IMG to market and distribute international media rights for the two soccer organizations for the next eight years. The deal was closed between IMG and Soccer United Marketing (SUM), which represents MLS and U.S. Soccer’s commercial rights.
ESPN has reached a nine-year, multiplatform agreement with the National Basketball Association, beginning with the 2016-17 season, which will significantly enhance the company’s NBA rights and content offerings.The agreement will be effective through 2024-25, substantially increasing ESPN’s television, digital, highlights, data, audio and International NBA rights.
The FIFA World Cup is driving up the stocks and profits of a wide number of enterprises. ZenithOptimedia estimates that 2014 World Cup ads will boost worldwide advertising spending by an astounding US $1.5 billion, roughly five times as much as was spent on the last Super Bowl (roughly $300 million).
Gol TV has added new talents to reorganize its marketing team for Latin America. The firm has specifically reinforced its´ football programming, which will have a regional presence through a signal available in all markets.
The 2014 FIFA World Cup has already started. Soccer apps accounted for 59 per cent of impressions from sports applications according to Millenial Media . Android devices account for 73 per cent of impressions in Brazil, while 19 per cent are from iOS devices.
Pulso Mx is a column on the pulse of the marketing and media industry in Mexico, written by Raul Ramirez Riba, our editor-at-large