Sports Marketing News

Sports marketing Latin America

Mexican Sports Marketing – What Do Sponsors Look for in an Athlete?

What: There is an increased interest of Mexican brand marketers in sponsoring athletes, not just soccer players. What do Mexican brands really want when they are looking to sponsor an athlete”? Why it matters: 50%  of all sports marketing expense in Mexico goes into soccer, but there is a huge opportunity for sponsoring non soccer related athletes. Brands want to be associated […]


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