A growing trend among professional athletes has been the usage of social media to make important announcements. And on Sunday, December 17, Brazilian soccer star Kaká declared his retirement via his Twitter account to his nearly 30 million followers.
Sports marketing Latin America
Saudi property developer Fawaz Alhokair is considering a bid to own A.C. Milan.Arab investors continue to make forays into football ownership due to the brand power of top clubs, and it may be sooner rather than later that they look control South American teams as well.
Arcos Dorados Holdings Inc. has signed an exclusive contract with soccer star Neymar Jr. to support its 2018 FIFA World Cup Russia™ marketing and brand campaigns beginning in January 2018.Neymar Jr.’s exclusive contract with Arcos Dorados’ Brazilian operation further strengthens McDonald’s brand market leadership in the country.
Spanish bank Santander will not renew its Formula One sponsorship of Ferrari from next season.
We talked to Mauricio Pallares, Director of Marketing and Digital Sales at BBVA Bancomer, about why Liga MX’ sponsorship is so important to the bank.
Futbol Sites, Latin American digital sports media group, has closed a key media partnership with Soccerex, leading event provider for the global soccer industry.
New York-based sports media agency MP & Silva and Baral LLC have closed a multi-year partnership to market media and sponsorship rights for 7 Liga Ascenso clubs. The agreement covers all media rights platforms for the U.S. territory.
Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.
Ten shortlisted nominees for the Golazo Awards pitched their campaigns to the Golazo Award Jury at PortadaLat. Three 3 U.S. contenders were selected. They will be at the final contest at Portada’s Sports Marketing Forum in New York, on September 13th. The jury also determined the winner of the Golazo Latin America Award.
Andres Polo, VP Digital Marketing at Visa for Latin America is the latest prominent addition to our June 7-8 PortadaLat agenda. Polo will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.
Bumbet has inked a two-year sponsorship with the South American Football Confederation.
#PortadaLat Early Bird Ends this Friday April 21! The Most Influential Decision Makers, All in One Place!
All decision makers and trailblazers in U.S. and Latin American marketing communications will be at our must-attend 9th annual edition in Miami’s Hyatt Regency Hotel. More than 100 trailblazers will lead different sessions, workshops as well as an innovative award program. As always, networking opportunities will also be very prominent.
All decision makers and trailblazers in U.S. and Latin American marketing communications will be at our must-attend 9th annual edition in Miami’s Hyatt Regency Hotel. More than 100 trailblazers will lead different sessions, workshops as well as an innovative award program. As always, networking opportunities will also be very prominent
Joaquin Del Rivero and Mauricio Ramirez Cuesta have joined WWE to handle LatAm management team.Del Rivero has been appointed Vice President & General Manager, Latin America, and MaurÍcio Ramírez Cuesta as Marketing Director, Latin America. They will be based in WWE’s Mexico City office.
The Mexican soccer club has chosen U.S. company Under Armour to make its commemorative jersey celebrating the team’s 100 years.
Superama and Tecate took advantage of the context of the Super Bowl without investing millions in advertising during the NFL championship, on February 5th.
Consor, a U.S. intermediary, is looking to snap up the broadcasting rights for Argentine football.
The Tiburones del Veracruz join the Mexico United campaign.
Esteban de Anda, Commercial Alliances and Communications director of Xolos, Tijuana’s soccer team, talked to Portada about the team’s plans to expand its reach in California and Arizona
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.