Miami World Cup 2026: Building Community, Infrastructure, and Opportunities for Sponsors
As the countdown to FIFA World Cup 2026™ begins, Miami is not only gearing up to host one of the world’s largest sporting events but
As the countdown to FIFA World Cup 2026™ begins, Miami is not only gearing up to host one of the world’s largest sporting events but
As Miami prepares to host the FIFA World Cup 2026™, Lisa Lutoff-Perlo, President and CEO of the Miami Host Committee, is spearheading an ambitious vision
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
The soccer program is attempting to gain international success as the island rebuilds from the damage left behind by Hurricane Maria.
The Angels have opted out of their lease at Angel Stadium in Anaheim, Calif., opening up the possibility that the franchise could move after the 2019 season.
Latin Americans are very interested in sports; the websites they choose to consume content shed light on what interests them the most. Since the first half of the FIFA World Cup took place in June, there have been interesting developments in the latest rankings.
The National Football League is looking to grow the popularity of football abroad and Mexico is a market that the league has targeted.
The Brazilian Football Federation (CBF) has partnered with Twitter to distribute exclusive content produced by the CBF. As the universe of “broadcasters” expands, the potential audience for team- or league-based content increases, making it more attractive to potential marketing partners.
Players with Latin American ties are an increasing segment of the international growth of the NBA. With tens of millions of fans in the region, these and other player connections to their nations of origin will make marketing there even more desirable for brands.
Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that’s also aware of consumer’s individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.
We looked at the sports websites with the highest amount of Latin American (and particularly Mexican) visitors in January 2018. A significant percentage of Latin Americans devotes time to consuming sports content online. Interestingly, two of the top three sites are based in Brazil.
Three-on-three basketball (3×3) is expanding its footprint to Quito, Ecuador and Mexico City among new locales. The expansion to Latin America opens up many sponsorship opportunities.
New York-based sports media agency MP & Silva and Baral LLC have closed a multi-year partnership to market media and sponsorship rights for 7 Liga Ascenso clubs. The agreement covers all media rights platforms for the U.S. territory.
Ten shortlisted nominees for the Golazo Awards pitched their campaigns to the Golazo Award Jury at PortadaLat. Three 3 U.S. contenders were selected. They will be at the final contest at Portada’s Sports Marketing Forum in New York, on September 13th. The jury also determined the winner of the Golazo Latin America Award.
Andres Polo, VP Digital Marketing at Visa for Latin America is the latest prominent addition to our June 7-8 PortadaLat agenda. Polo will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.
All decision makers and trailblazers in U.S. and Latin American marketing communications will be at our must-attend 9th annual edition in Miami’s Hyatt Regency Hotel. More than 100 trailblazers will lead different sessions, workshops as well as an innovative award program. As always, networking opportunities will also be very prominent.
Joaquin Del Rivero and Mauricio Ramirez Cuesta have joined WWE to handle LatAm management team.Del Rivero has been appointed Vice President & General Manager, Latin America, and MaurÍcio Ramírez Cuesta as Marketing Director, Latin America. They will be based in WWE’s Mexico City office.
Superama and Tecate took advantage of the context of the Super Bowl without investing millions in advertising during the NFL championship, on February 5th.
The Tiburones del Veracruz join the Mexico United campaign.
Esteban de Anda, Commercial Alliances and Communications director of Xolos, Tijuana’s soccer team, talked to Portada about the team’s plans to expand its reach in California and Arizona