Sports marketing Latin America

MotoGP Expands Latin American Footprint In Brazil

International motorcycle racing circuit MotoGP will return to Rio de Janeiro, Brazil, in 2021, after what will have been a more than 15-year absence. Adding a Rio event to the Texas and Argentina races may help make the sport more appealing to U.S. and Latin American fans as well as marketers here.

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MLB Players Donate US $229K For Project C.U.R.E. In Mexico

The MLBPA has announced the donation of more than a quarter million dollars through its Trust to Project C.U.R.E. in Mexico. In conjunction with the highly successful MLB Mexico Series, and Latinos among MLBPA membership at an all-time high, connecting to the fan and player base through charity is critical.

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Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that’s also aware of consumer’s individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.

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Kaká Hopes to Leave Post-Retirement Mark on Milan

A growing trend among professional athletes has been the usage of social media to make important announcements. And on Sunday, December 17, Brazilian soccer star Kaká declared his retirement via his Twitter account to his nearly 30 million followers.

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Possible Saudi Savior for AC Milan

Saudi property developer Fawaz Alhokair is considering a bid to own A.C. Milan.Arab investors continue to make forays into football ownership due to the brand power of top clubs, and it may be sooner rather than later that they look control South American teams as well.

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Arcos Dorados to Sign Neymar Jr. in Brazil

Arcos Dorados Holdings Inc. has signed an exclusive contract with soccer star Neymar Jr. to support its 2018 FIFA World Cup Russia™ marketing and brand campaigns beginning in January 2018.Neymar Jr.’s exclusive contract with Arcos Dorados’ Brazilian operation further strengthens McDonald’s brand market leadership in the country.

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