Sounding Off: V. Velsen “10 Reasons Why Social Media May Not Be Working for Your Business”
Some people have huge expectations of social media marketing and I think this is largely due to the misinformation that exists in the market.
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Some people have huge expectations of social media marketing and I think this is largely due to the misinformation that exists in the market.
Mobile gaming is one of the fastest growing industries. If you are wondering what to do while you are waiting in a queue or you are having an hour to kill, stop wasting your time, just take out your mobile phone and start playing your favourite game…
According to Facebook, they have over 800 million active users. Wow! That is a lot of people checking and posting updates and staying connected with people all over the world.
Following is the foreword of the recently published PHD Worldwide book “2016: Beyond the Horizon”. David Fischer, Vice President of Advertising and Global Operations of Facebook, highlights the speed of technological changes and wonders about where we can place the limit between humanity and technology.
Mobile Marketing is a booming industry right now and that is only expected to grow exponentially in the future.
The changing face of the Brazilian middle class brings new challenges to domestic and foreign investment in Brazil. Once content with cheap promotions, this social class is now more discerning and looking for quality.
The next 10 years will be the decade of Latin America. Europe is caught up in bailouts. The United States is trying to extend a debt that is already too large.
Every day, more than a million riders on the Los Angeles Metro Bus System are held captive during their 30- to 90-minute commute…and they love it!
Today in Our Sounding Off Regular Feature Ricardo De La Blanca, DLB Group’s CEO, analyses new formats of social networking as the elite ones. De La Blanca emphasizes the importance of these new formats for the brands targeting exclusive audiences.
Engel Fonseca highlights the important moments of the Portada LatAm Summit 2011 and examines the use of the digital media among marketing executives.
No one could deny at this point that we have arrived at an unprecedented stage where globalization is making the world “one large market”. Companies worldwide are recognizing the need to “globalize” their business models in order to grow.
Internet access is rapidly expanding its reach in Latin America, providing more opportunities and a better economic future for many.
Direct marketing is a love/hate relationship. It is the stair master of advertising. You love to hate it, but it is so good for you
In the first decade of this millennium, there was something in Miami called a pan-regional media market. This market included creative agencies, media agencies, clients, publishers, brokers, media representatives and some technology players.
Many economic analysts agree that the Mexican economy is closely linked to its American counterpart.
Which region will provide growth for your business in 2011?
Even when both researchers and respondents speak the same language and are from the same Latino culture, communication can become garbled in either direction. That is, respondents misunderstand the questions or researchers misunderstand the answers, now, throw in a language/cultural barrier
Many of us, upon hearing someone exclaim “ABC”!, will immediately recall the line made famous by actor Alec Baldwin in David Mamet’s film Glengarry Glen Ross. Baldwin plays a pedal to the metal, big city sales…
Throughout the twentieth century, the publishing industry underwent major changes. One of these was undoubtedly the birth of offset printing, which would lead to the gradual disappearance…
Following is a preview of Latino Link: Building brands online with Hispanic communities and content fromParamount Books.