Research Latin America

Portada Survey: Positive Outlook of Clients towards Panregional Advertising (Premium Content)

The outlook for panregional – Latin America advertising over the next twelve months is very positive, according to a survey of marketers and agencies done by Portada’s editorial team during our 2011 Latam Advertising and Media Summit earlier this month. Plus what major marketers think needs to happen/what can be improved to capitalize even more on upcoming opportunities.


Research: Mexico Leads Latin America in Online Video Penetration

comScore released a study of online video viewing behaviors in Latin America based on data from its comScore Video Metrix Service. The report found that in Brazil, Mexico, Argentina and Chile more than 80 percent of all online users viewed video content in March 2011, with viewers in Mexico spending the most time watching online video at an average of 10.5 hours per viewer during the month.


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.