Social Networks are really popular among Latin Americans. According to Synthesio, 82% of web users in Latin America use social networks. Brazil takes almost 40% of the web users in Latin America, follow by Mexico and Argentina with 15% and 13% respectively.
Research Latin America
The time spent on social networks is up 12.8% from a year ago.
Digital budgets are booming in Mexico. Digital media involves a whole new way of thinking about advertising and making effective use of the possibilities, indexes and data offered by this technology.
Driven by booming sales of low-end models, shipments of smartphone will rise to account for more than half of the worldwide cellphone market in 2015, according to a report from HIS, analysis provider.
During MediaMind’s presentation at the Portada Latam Summit 2011, Lazaro Stern, Director of LatAm markets, gave a lecture on new digital media and their relationship with advertising.
Global advertising rose 8.8 percent in the first quarter. The Spending rose to USD 118 billion based on published rate cards, according to Nielsen AdView Pulse report.
According to a comprehensive report prepared by Havas Digital this past May, Chile leads Latin America in the use of e-banking services
According to Ibope and The Nielsen Company, the global advertising industry climbed out of recession last year and posted a 10.6 percent year-on-year increase to USD 503 billion (At rate card values and based on four major media types) based on published rate cards.
Study Finds that Without Proper Adjustments, Site-Server Estimates can Overstate Audience Size by Factor of up to 2.5x
The outlook for panregional – Latin America advertising over the next twelve months is very positive, according to a survey of marketers and agencies done by Portada’s editorial team during our 2011 Latam Advertising and Media Summit earlier this month. Plus what major marketers think needs to happen/what can be improved to capitalize even more on upcoming opportunities.
While print and broadcasting have recovered after the deep recession 2008 – 2009 recession. PwC’s Global entertainment and media outlook: 2011-2015 says that since that time, digital has emerged as the central driver for media companies business operations, consumer connections and revenues.
Last week at our LatAm Summit, Beth Uyenco, Global Research Director at Microsoft Advertising, presented a study about internet user behavior. Here is the second part of the results.
Today at our LatAm Summit, Beth Uyenco, Global Research Director at Microsoft Advertising, presented a study about internet user behavior.
The first quarter of 2011 reported a total of 2.57 million subscribers for Venezuela's pay TV, a 6.1% increase compared to the same period last year.
The study found that in the past year searches in Latin America surged 21 percent to more than 18.5 billion queries in March 2011, with the typical searcher conducting 167 queries during the month. Google Sites held a strong lead as the top search destination, accounting for 90 percent of all searches conducted in the region.
Mexico has the highest pay-TV services penetration in Latin America, with over 10.49 million households with pay-TV access
comScore released a study of online video viewing behaviors in Latin America based on data from its comScore Video Metrix Service. The report found that in Brazil, Mexico, Argentina and Chile more than 80 percent of all online users viewed video content in March 2011, with viewers in Mexico spending the most time watching online video at an average of 10.5 hours per viewer during the month.
The Online Advertising Markets increases
Overall circulation has increased 5,1%, from 13-million to 14,1-million readers between 2005 and 2009…
PlaySpan and SuperData Research Predict Latin American Virtual Goods Market to Explode to $517 Million by 2012