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Research Latin America

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The outlook for panregional – Latin America advertising over the next twelve months is very positive, according to a survey of marketers and agencies done by Portada’s editorial team during our 2011 Latam Advertising and Media Summit earlier this month. Plus what major marketers think needs to happen/what can be improved to capitalize even more on upcoming opportunities.

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comScore released a study of online video viewing behaviors in Latin America based on data from its comScore Video Metrix Service. The report found that in Brazil, Mexico, Argentina and Chile more than 80 percent of all online users viewed video content in March 2011, with viewers in Mexico spending the most time watching online video at an average of 10.5 hours per viewer during the month.

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