Latin America

Award Spotlight: Top Digital Innovator and Top Panregional Marketer Nominees

Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!


Travel Marketing Awards’ Nominees Have Been Submitted, Vote Now!

The PortadaLat Awards have announced the 2017 Travel-oriented Award nominees. Voting is open through May 19 to determine the winners of two categories: Top Travel Marketing Campaign and “Viajero Inteligente” Business Traveler Award. Below are the 15 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote on which candidates move on to the finalist round. Check out the nominees and vote for your favorite now!


#PortadaLat Speaker-PepsiCo’s Ricardo Arias-Nath: “I Constantly See Proofs that a Good Narrative Can Make a Pale Story Colorful.”

Pepsico’s Latin America Beverages Chief Marketing Officer Ricardo Arias Nath is going to be one of the highlights at our ninth annual PortadaLat conference next month in Miami. In his keynote speech on June 8, Arias Nath will speak about “How Innovation shapes PepsiCo’s Latin American marketing strategy.” We interviewed Arias Nath who answered several questions about PepsiCo’s approach to Latin American marketing.


Fandango’s Adam Rockmore: “We Will Develop Regional Campaigns that include TV, Print, Digital and Events.”

Fandango recently announced a new global brand strategy for Latin America. Portada interviewed Adam Rockmore SVP, Head of Marketing and Communications, to learn more about the initiative. Rockmore is responsible for shaping Fandango’s brand positioning, and its programming and membership strategies around the total moviegoing experience – from movie discovery, planning and decision-making to ticketing, in-theater engagement and social sharing. Rockmore oversees all marketing functions at Fandango.


Select the Ticket Type that Maximizes your #PortadaLat Experience!

Whether you are only interested in sports marketing and therefore only want to go the first day on June 7, or you want to have one-on one meetings with major thought leaders, we have customized each ticket type for PortadaLat in Miami on June 7-8 to meet your needs. Check out the options below and start your PortadaLat journey!


How Chatbots Will Come into their Own in 2017

More and more people are using digital platforms to communicate, from Whatsapp and Telegram, to Facebook Messenger and Google Hangouts. Last year, a new player joined the market: the chatbot, which is fast becoming an important interface for the user as well as a fundamental mode of interaction between companies and their customers. Portada’s digital media correspondent Pedro Labarta explains how chatbots should develop further.


CMO of Pepsi Latin America to Keynote PortadaLat, Speakers from Latam Airlines, Trivago, CPB Added

Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the keynote speech at Portada’s 9th Annual PortadaLat Conference. Additional thought leaders have been added to a star-studded speaker roster they include Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group, Jon Eichelberger, Head of Americas, Trivago, and Stephanie da Costa, Associate Media Director, Crispin Porter Bogusky.


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Entravision Buys 2 NBC Affiliate TV Stations in Palm Springs, CA

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Entravision Communications Corporation has entered into an agreement with OTA Broadcasting (PSP), LLC to acquire Stations KMIR-TV, the NBC affiliate, and KPSE-LD, the MyNetworkTV affiliate, serving Palm Springs, California, for US$21 million.The transaction is expected to close in the fourth quarter of 2017.


INTERVIEW: Gameloft Bets on Native Advertising

INTERVIEW: Gameloft Bets on Native Advertising

Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.