Latin America

WHO IS IN CHARGE? A look at the “New Marriott’s” Brand Marketers

Marriott International, Inc. based in Bethesda, Maryland, USA, has nearly 6,000 properties in 120 countries and territories. The company recently completed its US $ 13 billion acquisition of Starwood Hotels & Resorts Worldwide, Inc., creating the world’s largest hotel company and a unified brand which will be known as Marriott International henceforth. The Starwood name will, therefore, cease to exist. Let’s look at who the hospitality behemoth’s key brand marketers and main agency relationships are. (Based on information in Portada’s Interactive Databases of Marketers).


Xaxis Names Erik Castillo President, Latin America

Erik Castillo has been promoted president, Latin America at Xaxis.
Castillo replaces Lucas Mentasti who left the company to become the President of [M]Platform, Latam at GroupM Worldwide Inc last December.


Sony’s Irving Plonskier and AMC’s Hector Costa Plans for 2017

Sony Picture Television’s Irving Plonskier and AMC’s Hector Costa are two veteran executives in the Latin American and panregional advertising and media sector. We interviewed both to hear how they are trying to harness opportunities and connect with the Latin American consumer in 2017.


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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.


ESPN Launched ESPNU and SEC Network in Mexico

ESPN Launched ESPNU and SEC Network in Mexico

ESPN launched ESPU and SEC Network focused on college sports lovers. Both networks will be available on Totalplay.


Virool Launches Vertical Video Ad Exchange

Virool Launches Vertical Video Ad Exchange

Virool has launched Virool’s Vertical Video Exchange, a fully programmatic ad exchange available to advertisers and publishers worldwide.