Latin America

Skol is Latin America’s Most Valuable Brand, worth USD$7.8 Billion

What: Skol is the most valuable brand in Latin America for the second year running according to the fifth annual BrandZ™ Top 50 Most Valuable Latin American Brands. Why it matters:Retail sector grows contribution to the total value of Latin American brands to 20%.Economic and political uncertainty leads to 22% decline in total brand value since […]


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