Verizon’s Oath Presents Leadership for U.S. Hispanic Market and Latin America
Oath, a new Verizon company, resulting from the combination of AOL and Yahoo brands, has defined its leadership structure for Latin America.
Latin America
SALES LEADS LATAM: PSA Group, Fallabella, Ryanair….
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
US Media Consulting CEO Bruno Almeida: “The Challenge for Media Companies is to Reinvent Their Products and Be Very Creative”
Shazam, one of the world’s most popular apps, recently closed an exclusive partnership with US Media Consulting to be the company’s advertising reseller in Latin America. Portada interviewed Bruno Almeida, CEO US Media Consulting.
CHANGING PLACES LATAM: Ana Paula Assis, Maggie Solé, Luis Miguel Sánchez…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Mediotiempo, One of Mexico’s 5 Native Digital Media Outlets, Changes Hands
Grupo Milenio is preparing to announce the purchase of sports portal Mediotiempo.
NBC and Chivas Unite to Create Chivas TV 2.0, Univision Retains Rights
Chivas TV announces an alliance with Playmaker Media, part of NBC Sports, for the launch of Chivas TV 2.0; while Univision maintains U.S. broadcasting rights.
SALES LEADS LATAM: Mary Kay, Mediavest | Spark, Nivea…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Snapchat: A Look at its Acquisitions and Numbers in Latin America
Six years after Evan Spiegel and Bobby Murphy, CEO and CTO of Snap Inc., respectively, developed their image exchange application at Stanford University, Snapchat has become a mainstay of the millennials’ social life—successfully evolving from a scorned application for sending fleeting photos to a messaging platform with new content formats.
CHANGING PLACES LATAM: Toni Ferreira, Alexandre Nolasco, Alexis Ospina…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
IMS Acquires Majority Stake in European and Asian Ad Network Httpool
What: Digital ad sales and media buying company IMS Internet Media Services (IMS) will acquire a majority stake in Httpool, an international cross channel ad network. Why it matters: The deal will create one of the largest digital marketing and ad sales companies in the industry, with a combined operation supporting more than six thousand agencies and brands worldwide. […]
BRAZIL Corner: Despite Cord-Cutting, Pay TV Gains Ground In Advertising and Audience per Minute
In this new article of Portada’s new Brazil Corner feature, Carla Ponta and Luiz Duarte describe the latest trends in the Brazilian Pay-TV market, the eighth largest worldwide. While subscribers have declined, a substantial increase in audience per minute and higher advertising investment bode well for the sector’s future.
SALES LEADS LATAM: Peugeot Citröen, RED LINK, Asics…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Gary Bleasdale, Sebastián Terzi, Publicis Brazil…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Juanfutbol Confirms its Expansion Plans for Latin America
A week ago, Univision announced its alliance with Juanfutbol to launch an exclusive soccer channel focused on millennials. Now, in an interview with Portada, Juanfutbol founder Miguel Ramírez Lombana tells us about his plans for expanding the business to a second country in Latin America.
App Marketing Driven by Video, Balance Between Branding and Performance
According to AdColony’s Spring 2017 App Install Marketing Survey of the top 250 grossing app developers, a full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest goes to in-feed, social, and television video ads. We spoke to industry insiders about how the rise of video in app marketing will factor into Hispanic-targeted app marketing campaigns.
CHANGING PLACES LATAM: Luis Monreal, Pepe López de Ayala, Paula Figueroa…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Avianca, General Motors, Ritz-Carlton…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Shazam Taps U.S. Media Consulting as Exclusive Reseller in Latin America
Shazam’s songs app has partnered with media services firm US Media Consulting, which will be Shazam’s exclusive advertising reseller in Latam. USMC will have a team dedicated to Shazam specializing in reaching Latin America and US Hispanic audiences.
Clarín Follows the Lead of Netflix and Spotify
Paying for access to digital content is nothing new for users; the popularity of Netflix and Spotify has paved the way in that regard. What is a novelty is that Argentine newspaper Clarín has joined the bandwagon, spearheading a trend that will surely be joined by other media in that country and the region. How does this news impact users, advertisers, and the media outlet itself? In this article, I share my experiences as a user, written from the point of view of a digital world insider.
PortadaLat Review: All the Pics, Presentations and More…!
The ninth annual edition of our PortadaLat conference in Miami was a success. 300+ key decision makers and thought leaders shared insights, brainstormed solutions and debated the future of marketing technology, digital platforms, brand marketing and more.
