CHANGING PLACES LATAM: Yvonne Nelson, Ariel Hajmi, Juan Camilo Uribe…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Latin America
SALES LEADS LATAM: Mastercard, Beiersdorf, Nissan Brazil…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”
Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that’s also aware of consumer’s individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.
H Code Media to Represent Grupo Imagen’s Ad Inventory in the U.S.
H Code Media and Grupo Imagen have announced a partnership by which H Code will represent Grupo Imagen’s ad inventory in the U.S. Grupo Imagen has major digital properties in Mexico which have a substantial following in the U.S.
Top LatAm E-Commerce Sites: 47.4% of Latin American Internet Users Buy on MercadoLibre, Only 16.6% Prefer Amazon
We looked at the most-frequently visited retail websites in Latin America, and particularly in Mexico, in February. Even though Amazon is expanding in Latin America, it’s still second to Mercado Libre, the biggest online retailer in Latin America.
MLB In April: Where Are The Latino Stars From?
Major League Baseball released demographics of this year’s Opening Day. This year’s numbers have set a record for players from outside the United States, including a strong contingent from Latin American countries.
After Success in Mexico, Fox Latin America to Launch App in Brazil
Video on demand keeps increasing its relevance throughout Latin America. After successfully launching its app in Argentina and Mexico, Fox will compete against Netflix and HBO in Brazil.
SALES LEADS LATAM: GOL Airlines, Aeromexico, Didi Chuxing…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Eduardo Suñol, Miguel Saucedo, Carolina Méndez Acosta…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Top LatAm Travel Websites: 31% of Mexican Internet Users Look for Travel Content Online
We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February. Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.
Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”
We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media.
CHANGING PLACES LATAM: Luiz Marcelo Daniel, Francisco Fernandez, Mariel Romero…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Azul, OneClick, Hyatt Place…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Toyota Partnership Continues Club América’s U.S. Strategic Expansion
Liga MX squad Club América announced a broadbased partnership with Toyota, the No. 1 auto brand in the U.S. Hispanic market. Its sponsorship of Tour Águila, Club América’s annual U.S. Tour, is key to leveraging that position in the market.
Portada Introduces the Council of the Americas
Portada presents the highest level unit in Portada’s Council System: its Council of the Americas, a group of highly regarded C-level executives that share their enthusiasm for Marketing, Tech, and Media.
CHANGING PLACES LATAM: Rosalina Tornel, Edgar Estrada, David Galán…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Qatar Airways, Iberia, Boulevard Hotéis…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
IMS and P&G Sign Panregional Video Ad Deal
IMS will manage P&G’s communications in ten Latin American markets across all digital platforms. The agreement allows P&G to reach audiences through short video adds ensuring brand safety and viewability.
Top LatAm Entertainment Sites: YouTube Still Heading the List From Afar
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in January 2018. YouTube is still on top of the online entertainment industry for Latin Americans, and even more so for Mexicans.
With a Deal Between Mascherano and eSports Planet, eSports Sets Its Sights On The Latino Fanbase
Argentina footballer Javier Mascherano’s deal with Latin American eSports agency eSports Planet reflects the growth of the competition’s growth in the region. Latin America has been a hotbed of elite gaming; partnering with a mainstream international sports star is a logical step in reeling in the casual fan base.
