Latin America

Terra to be Cosmo’s “digital voice.”

Weekly lifestyle/entertainment tabloid a strong draw for U.S. retailers

Mega-publisher avoids joint ventures and new launches in favor of licensing agreements.

The Third FIPP Ibero-Latin-American Conference was held in Sao Paulo last week.. Publishing behemoths including Editorial Televisa, Abril, Time Inc discussed the challenges of cross border publishing. An exclusive Portada account.

Madrid based publisher launches ¡HOLA! Mexico edition with a circulation of 495,000.

Several Hispanic and Latin American digital media properties were represented at last Weeks Ad:tech show in NYC.

Plan seminar to educate advertisers on the power of magazines.

New magazine will be based in Madrid and produce content for the Spanish-speaking world.

First Hispanic-specific lead generation company targeting both U.S. Hispanics and Latin Americans.

Will launch with initial run of 15,000 copies.  Mexican website of publication receives a lot of traffic from the U.S..

Will launch with initial run of 15,000 copies. Mexican website of publication receives a lot of traffic from the U.S.

Two announcements by Latin Entertainment/Twistbox and Al Borde highlight the increasing opportunity of the Hispanic and Latin American mobile content markets.

Mexican publisher adds Mexico Desconocido as part of expansion strategy. Plans to strengthens the magazine’s position in the U.S. Hispanic market.

Hispanic and Latin American daters will soon have a new website to go to: Amor.com, a subsidiary of Toronto based Date.com, will be launched within the next few weeks (https://www.amor.com).

Argentine daily newspaper La Nación recently bought the online auctioneer DeRemate.com's Argentinean and Chilean websites (https://www.deremate., https://www.deremate.cl ) com.ar Gabriel Dantur, research and development manager at La Nación, tells Portada.

Argentina's La Nacion newspaper and Chile's El Mercurio newspaper will incorporate Google search technology into their websites. The keywords will be sold by US Media Consulting, a Miami-based Internet ad sales company, Bruno Almeida, ad sales director of US Media Consulting, tells Portada®.

Corporations are launching Spanish-language websites at an increasing pace (see box below). Several translations and technology companies are profiting from this trend.

It is estimated that US companies spend between $50 million to $75 million dollars annually trying to connect with Hispanicsthrough PR efforts, and many are turning to (Hispanic) PR firms to more effectively tailor their messages.

New edition will combine local/regional news with Newsweek en Español content.

Colombia’s El Tiempo partners with CityXpress in new initiative that brings event auction model to South America.