Capturing U.S. Hispanic Online Advertising Dollars in Peru
Peru’s El Comercio newspaper’s website is an interesting example of successful geotargeting to the U.S. Hispanic market.
Peru’s El Comercio newspaper’s website is an interesting example of successful geotargeting to the U.S. Hispanic market.
MSN messenger taps the mass market Hispanic in Latin America and U.S. Hispanics and Latin Americans have higher click-through rates.
Luxury watchmaker’s Latin American activity. Print and online advertising.
Implications for the Latin American and U.S. Hispanic online advertising space.
Which were the main issues relevant to the Panregional digital media market? Major players, Market Shares, Growth in Advertising Categories, CPC price comparisons and more…
Haymarket partners with Mexican publisher
Use IPs and Latin AMerican papers to identify target customers.
Leverages its name recognition to produce events.
On why Portada today launches a newsletter exclusively dedicated to panregional media and advertising issues.
Nuevo Herald journalist to study impact of online media on U.S. Hispanics and their families in Latin America.
After being shut down by Chavez’ administration.
The Latin American online market space has evolved a lot and is increasing in sophistication.
Internet TV is proving to be an important revenue driver for large Hispanic and Latin American portals.
Switches to more intuitive, user-friendly platform, says i411 Director of Engineering, Altaz Bhanji.
Miami based publication bets on business news in Spanish.
Fernando Madeira, CEO of Terra Networks, talks to Portada about the changes
Signs deal with Fox Pan American Sports that includes print, online, TV and event sponsorship.
Joint venture between Castalia Communications and Cablecom.
Uses Puerto Rican talent and dialect to zero-in on target.
Francis Petty, online marketing manager at Argentinean newspaper La Nacion, and Javier Mary, of Yell Argentina, tell Portada that the Latin American online market space has evolved a lot and is increasing in sophistication. Both experts are speakers in the upcoming Ad:Tech Conference (Miami, June 25-26).