Financial News in Spanish for U.S. Hispanics, Venezuelans, Colombians and Spaniards
Mercado de Dinero’s editions in several Spanish-speaking countries allow for multi-country advertising sales.
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Mercado de Dinero’s editions in several Spanish-speaking countries allow for multi-country advertising sales.
Posts big growth figures this quarter.
Upscale faucet manufacturer targets upscale Hispanics in Mexico, Central America and the Caribbean.
Cyloop powering Terra’s music channel in Spain.
Big demand for Telenovelas in Spain.
Publisher of Spain’s El Pais and owner of large radio chain in Spanish-speaking world.
Names new director to lead sales effort in all Latin American countries south of Mexico.
Most buys from the same brand originate from different agencies, but some from the same (e.g. Reynolds Wrap). A new trend?
Go to the website of Spanish newspaper El Pais (www.elpais.com) from a Canadian IP address and you will see Air France advertising its Toronto-Paris-Madrid flight to Canadian residents, most of them Spanish visiting their home country newspapers.
Advertising in Latin American media that originates outside of Latin American is a $200 million niche business.
According to research conducted by the Colombian newspaper El Tiempo, a great number of Latin America’s online news sites recognize the importance of reader participation and reader interaction, but they still have doubts surrounding the potential benefits and risks of these Web 2.0 features.
TODO Texas, a Spanish-language lifestyle and destination magazine for Mexican nationals, announced that it has a new distribution and promotional partnership with Banamex, a major Mexican financial institution
Mexico City-based Impresiones Aereas, publisher of multiple titles including Alto Nivel, Platino, Altura and Mexico Desconocido is opening up a Miami office to help bridge the gap between U.S. advertisers and the consumers south of the border who they wish to reach.
Grupo Televisa acquired 99.9% of Editorial Atlantida, one of the leading magazine publishers in Argentina.
Airs ads in the U.S., Puerto Rico, Mexico and Panama.
Despite the failures of past English-language magazines, owners Margot and Aran Shetterly last year decided to brave the Mexican print market with a product targeting the large and growing community of English speakers. This month they celebrate their fir
What are the most effective ways to reach South Florida Hispanics, many of whom hail from Central and South America? Black Sheep Miami’s President Dan Austin says it depends on just who you are trying to reach. Inside he explains which venues for different target audiences.
Madrid based Spain-Media launches 100,000 circ. mens magazine as Hearst licensee.
Offering print media can be a very good business.
Both companies are targeting Spaniards living in North America through home country online media and country of residence print media.