A rapidly increasing share of online display advertising is moving towards programmatic, mostly real-time buying. But is the programmatic buying trend going too far? Should
“Pulpo Media will continue to work as an independent unit partnering with Luminar and will leverage Entravision’s 200+ salesforce,” Maria Lopez Knowles, CMO of Pulpo Media tells Portada.
What: Digital-data startup Krux Digital Inc. raised $35 million in funding. Why it matters: Krux is a DMP that collects and analyzes information about people’s habits
Vizury,an online advertising solutions company, has raised US $16 million investment in a round led by Intel Capital with participation from Ascent Capital and existing investors Nokia Growth Partners and Inventus Capital Partners.
Portada interviewed Mexican entrepreneur César Salazar, Venture Partner of 500 Startups, as part of the #PortadaLat interview series. This is an entrepreneur who “wanted to be a designer (or maybe an architect) when I was a kid – and I became both,” he tells Portada, and who hopes to be able to “transform pre-school education” in the long-term future.
Publicis Groupe and Omnicom Group have called off their US $35 billion “merger of equals, ” deal only nine months after having made the official announcement .
Twitter has released first quarter financial results, revealing a US $132 million net loss, or 23 cents per share.A lot more, in light of its 2013 net loss of US $27 million, or 21 cents per share.Adjusted earnings were of US $183 thousand compared to a Non-GAAP net loss of US $11 million in the same period last year.
What: The platform AdRoll has raised a US $70 million funding round to expand retargeting into mobile and keep on growing internationally. Why it matters: As
[ctalatamb] What: Airbnb, an online marketplace that allows users to rent and book rooms and apartments, is expanding its Latin American presence. It intends to
Vodafone has agreed to buy the Spanish cable operator Ono for US $10bn.The deal comes just six months after Vodafone bought a controlling stake in German cable operator Kabel.
More US companies will arrive to the Mexican market. Garcetti in support of deregulation.
Online ads seller iSocket has raised US $5 million in new funding.
Mobile advertising is rapidly flourishing as indicated by the US $5 billion dollar increase in spend this year following a similar result from the previous year. Mobile ad-tech is growing along with it.
Two weeks ago SapientNitro announced the acquisition of creative agency La Comunidad. Portada interviews José Mollá & Joaquín Mollá, Co-founders and Co-chief Creative Officers of La Comu, and asks them about the future of the agency under the new ownership.
According to i2p study, advertising investment in Spain was of € 3570.6 million ( US 4846.27 million). This amount was lower by 10.1% to the € 3969.6 million (US 5388.73 million) invested during 2012.
After evaluating the social media presence of travel brands between December 9 and 15 2013, eDigitalResearch report placed KLM in the first position as the best travel social media benchmark.
What? Editora Abril and Publicitas have extended their existing sales partnership into new international markets. Why it matters: International advertising brands will be able to reach
What? Google announced today that it has entered into an agreement to buy Nest Labs, Inc. for $3.2 billion in cash. Why it matters: Whit this purchase
Turn announced the company has raised US $80 million in Series E funding, reaching a total investment of more than US $135 million.
What? AT&T launched a new billing program called Sponsored Data Monday.The program allows content providers (e.g. Netflix) to pay for mobile data costs so that the