Grupo Agea, which owns the Clarín newspaper, is launching the seventh edition of its “El Gran DT” soccer game. The “Mr. DT” campaign is handled by the Kepel & Mata agency.
With its two new Beetle and Passat models, Volkswagen is looking to grow its market position in Mexico and move 130,000 units, which would represent a 12 percent increase over last year for the automaker, said Ralf Berckham, executive vice president of marketing for the company’s Mexico operations.
Every day, a growing number of companies are increasing their digital ad spending and improving their return on investment by taking advantage of the great tools offered by the Internet.
Last week we looked at the way Burger King does panregional marketing, as it was presented at our recent Latam Summit. Today we look at how Avaya…
Today we are going to focus on Burger King’s Jose Costa’s participation. Costa explained that Burger King is going to increase its…
DLB Group is the agency responsible for Hasbro Inc.’s communications in Latin America. In our interview, Ricardo De La Blanca talks about the details…
Portada interviewed Hector Gonzalez, CEO of Midios. Gonzalez talked to us about the agency’s pan-regional operations, its interaction with other Midios partner agencies in Latin America, and also shared details of last season’s pan-regional campaign for Natura.
The Cine Las Americas campaign includes TV, movie theatre, print, website and YouTube components. It reflects good practices in marketing a cultural event. A description of the campaign and its creative follows.
Carlos Uranga, Grupo Modelo “we need to balance the importance of our regional presence, and understand and respect the laws of each region.”
Mexican agency Carat has just won the pan-regional account for Electronic Arts (EA). Santiago Duran Mejia, Regional Director of Digital for Carat Mexico, tells us how the account will be handled, what the digital strategies for one of the world’s largest distributors and producers of video games will be, and the synergies between EA’s pan-regional and U.S. marketing campaigns.
Portada interviewed Iain McNamara, Marketing Manager at Headways Media Mexico. Headways Media is an online marketing agency, born in Germany, that has recently opened a new office in Mexico. Mr. McNamara told us about the company's expansion in Latin America and his views about the Latin American on line marketing.
We spoke with Julian Porras, who started his new position as Chief Executive for Omnicom Media Group (OMG) Latin America on December 1 Porras provided interesting views on the new strategic direction of OMG in Latin America, the panregional advertisng and media business and his opinion about Miami´s role as a panregional center.
Joe Kutchera, the author of “Latino Link” a book recently published by Paramount Books, has interesting views on how to market and publish to Latin American – panregional audiences.
Since 2007 Miriane de Castro Schmidt has been leading the media department of the Brazilian AB-InBev operation, which is the 3rd largest advertiser in the Brazilian market. She coordinates a group of 8 agencies running campaigns for 15 brands of beer and non alcoholic beverages. Anheuser–Busch InBev is the the leading global brewer and one of the top five consumer products companies in the world.
Enrique Tron, Communication Channels Director at Unilever Mexico, has been part of the Latin American and panregional advertising scene for a long time. In the late nineties he worked in an agency in Miami and now he is the main marketing and advertising executive at Unilever in Mexico City. As such he has major responsibilities over the marketing and advertising at Unilever both panregionally in Latin America and in Mexico.
An interview with Ricardo Monteiro, Regional Media and PR Director, Reckitt Benckiser Latin America.
Portada interviewed Eduardo Parapugna, Business Director for Ford at JWT Argentina. Eduardo told us what he thinks about the Argentinean and Pan-regional Advertising Markets as well as the Ford Ka campaign “Monsters” details.
In 1997, Ford Ka launched its new Ka brand, targeting young people by marketing the car’s versatility, compact size and inexpensive price for its market. In 2008, Ford Ka…
Pepsi will continue its grant-based Refresh Everything campaign into 2011, as well as extend it globally into markets across Europe, Latin America and Asia, based on the success it has received already in the U.S.
In this installment of our “Best Practices” series, we focus on how Skandia Colombia tackles their marketing, with emphasis on its online magazine aimed at customers and prospective clients, and the magazine’s place in the company’s marketing strategy.