Last month Procter & Gamble’s Tide® announced that it created its first bilingual commercials for national English and Spanish TV stations. Portada talked to Raquel Rozas, P&G’s Brand Manager for Tide on the new campaign and its underlying philosophy.
The Western Union Thanks a Thousand Campaign, was a very strong contender for the 2012 PortadaTop Hispanic Digital Advertising Campaign Plan and Execution Award which was won by Dr. Seuss / The Lorax (Lopez Negrete Communications).
For today’s Marketer/Best Practices feature, we analyze Argentina’s Yogurteria La Serenisima’s fast growth and brand construction done for them by Zona IV.
To support the London 2012 Olympic Games, Panasonic created a digital face-painting app for Facebook and mobile devices, which allows users to emblazon their flag onto their social media profile to show which team they are supporting.
Unilever has launched a new TV spot in Brazil for its new foot deodorant, Rexona Efficient: “Acknowledgment / Reconhecimento”.
This past April 19th, the 2012 IAB Conecta Awards recognized the best in interactive marketing in Mexico. Portada was at the event, which brought together the brands and agencies behind the best Mexican digital marketing campaigns.
Young & Rubicam and Movistar launched last month a new multi media campaign to promote the new regulation in the country about the number portability, in which each user can choose the company that provides the mobile service without changing their phone number.
In our recent interview with Henry Mason, Research Director at Trend Watching, we highlighted how important the topic of personal health will be for consumers in 2012 and in coming years. A very successful example of this trend in Latin America is Nestlé® Mexico’s “Cuidarse Es Disfrutar” (Take care of yourself and have fun) corporate campaign.
Each day, the barrier between online and offline efforts is becoming thinner and imperceptible. Such is the case of Nescafé®, which has had great success with its digital campaigns in Mexico.
In a world where the needs and desires of consumers can make or break companies, trend analysis has become increasingly important for brands in their quest for developing both successful campaigns and products.
In December 2010, Portada published the news that Wacom had appointed Violeta Croce as head of the company’s marketing efforts in the Latin American market…
Original Penguin by Munsingwear has launched its first global social media-based marketing campaign across an especially dedicated YouTube channel along with Facebook and Twitter pages.
Today we present a detailed overview of three digital campaigns launched by Barcel (Bimbo), Aeromexico, and Jose Cuervo. Portada talked with company executives in charge of these brands in Mexico at the Social Media Fest organized by Red 10.
Last month Stella Artois launched its global campaign for Christmas 2011 “Under the Holyday Star”.
At the recent Mexican Forum for Advertising and Media, organized by Portada in Mexico City, the advertisers panel included speakers Lucía Carreón, Marketing and Communications Manager for Audi, and Rodrigo Luis Piñero, Marketing Director for Corporación Mexicana de Restaurantes (Mexican Restaurant Corporation, or CMR)…
In September, Movistar launched its “Talk and Surf” digital campaign in Elpais.com, one of the most important online newspapers in Spain and the Spanish-speaking world.
Far from the humble beginnings of its namesake shoe cobbler born in 1898, Salvatore Ferragamo today is a multinational company that does not limit its production to its unique shoes. During the last Media Festival held in Miami, Portada correspondent Blanca Stella Mejía interviewed Diego Stecchi, head of Salvatore Ferragamo for Latin America and the Caribbean.
Today in our Marketer Interview feature, Portada talks with Randy Ranson, SVP for Latin America of SABMiller. Ranson explains SABMiller´s plans in the region and what their challenges and expectations are.
Portada interviewed Gonzaga Valdés, CEO of iCrossing Latin America and Spain. iCrossing has recently bought Wallaby Group as part of its expansion into Latin America, Spain and the U.S. Hispanic market. Valdés talked to Portada about the recent acquisition and the future strategies and plans for the region.
Today in Marketing to Latin America, Portada interviews Gerardo Costes, Director of Marketing for HP's Imaging and Printing Group (IPG) in Latin America.