What: Brewing and beverage company SABMillerris expanding its beer category in Latin America to increase growth through the expansion and strengthening of brand portfolios. SABMiller’s strategy
How are major marketers doing content marketing to engage their Latin American target consumer? One example is P&G’s SoloEntreAmigas, a site “aimed at girls between 13 and 24 years of age, where a variety of articles, videos, chats and quizzes can be found. “It is about providing them guidance as they undergo the complex changes that every girl experiences when she is becoming a woman, says Ximena Moreno, Key Account Sales Manager for Procter & Gamble in Mexico City.
Fiat is the number two automotive brand worldwide but in some Latin American countries, including Brazil it is number one, taking a 21.5% market share. In Brazil, Fiat is also building a new Jeep plant from where it plans to supply most of Latin America, João Batista Ciaco, Head of Advertising and Relationship Marketing Director of Fiat in Brazil and Latin America, tells Portada.
Former OMD global account director Chris Whalen has been appointed Kimberly-Clark’s new Global Media Director, as part of the company’s executive changes that further enhance its
The various advertising campaigns in different media platforms that have been running in Latin America and US Hispanic market, are based on “a little mocking” type of humor, in Cordon’s words. All ads were produced in house based on the strategy of reaching each and every single person who would like to learn English.
n the last year, there have been significant developments in the digital landscape and Social Network audiences. Both mobility and connectivity have shown greater growth, especially in Latin America, where internet users spend at least 8, 67 hours per month, according to a research carried out by comScore Inc., making it the region with greatest engagement in social networks. Below, some highlights from the report:
NewsCred recently expanded into Latin America, forging licensing agreements with a variety of LATAM publishers, including AFP Espanol, Huffington Post Voces, EFE. It also has translation rights to English-language sources including Popular Science, the Daily Telegraph and Sauveur.
Of the US $31bn of additional advertising spend expected in 2014, almost 60% (US $10bn) will come from North America and Emerging Asia (US $8.5bn),according to Magna Global, IPG mediabrands´ global media strategy unit.
The second day of #PortadaLat has begun! The first panel was moderated by Tom Gerace, CEO of Skyword, and included panelists Carlos Espindola, eHub Manager Latin America, 3M; Juan Carlos Pedreira, Partner/Senior Social Media Strategist, Social Business Hub. Inc.; Denisse Guerra, Regional Marketing Director, Estee Lauder; and Fernando Rodriguez, DG Consulting, Miami.
In the first panel of the LatAm Summit on programmatic buying, Diego Fernandez Martin, SVP/Managing Director of Starcom, moderated the conversation between Clara Alvarado, Senior Marketing Manager of Cisco; Marlene Moronta, Marketing Director of Estee Lauder; and Alejandro Campos Carles, Co-Managing Director & Founder of StartMeApp.
Lowe and Partners, a division of Interpublic Group has announced the acquisition of the global digital network Profero. The agency will be called Lowe Profero and will be integrated into the Lowe and Partners network, serving as its global digital offering.
Unilever is enduring a slowdown in emerging markets such as India and China, where it gets about 57 percent of revenue. At the same time, it is struggling with declining sales in North America and Europe.
The marketing agency LAPIZ has announced that Fabio Seidl will join them as SVP, Executive Creative Director. Seidl will report to LAPIZ CCO Laurence Klinger and will manage creative product across the agency’s client portfolio.
Austin-based mobile financial services provider Mozido has announced an investment from Latin American business leader Adolfo Salume to implement a mobile EcoSystem in El Salvador that will provide a range of marketing, retail, and banking opportunities for the unbanked and under-banked population.
To support the brand’s positioning and generate brand awareness in Argentina, the Giovanni Bojanini hair center launched a new print and radio campaign that uses
LAN Colombia’s “Cometas” (Kites) campaign was developed by digital agency Ariadna. Ariadna is part of a holding company which includes CDI INTERACTIVE (center for development
In late March, winery Concha y Toro launched mobile sites for its premium labels Don Melchor, Marques de Casa Concha, and Gran Serie Riberas. The
The Bolo campaign launched by the Liverpool department store chain was used as a model for the first cross-media study by IAB Mexico, which measured
The “Pilotos por la seguridad vial” campaign will be aired in several countries in Latin America across Pay TV channels. It also will be featured
For today’s Marketing to Latin America column, Portada interviewed Mariela Sandroni (photo), Marketing Manager for BuscaPé Latin America, a price comparison site whose organic traffic rate is 93%.